Your Insider’s Look at the
B2B Copywriting World

At AWAI, we’re all about giving you behind-the-scenes access to the many niches and industries available to freelancers.

That’s why we’re so excited to have Brian E. Whitaker on the team, sharing his “in the trenches” experiences about the business-to-business, or B2B, copywriting world. Brian is a former marketing manager for Dell who recently left the corporate world to go off on his own as a writer and consultant.

“There’s more opportunity for independent professionals than ever before,” says Brian. “I left corporate life in April, and I knew that within a year, I could match my old income, improve my work-life balance, and have a great time developing new skills for new clients.”

In his B2B Reality Blog, Brian will reveal all the little-known secrets of B2B marketing that will give you a tremendous advantage in this niche as a copywriter. You’ll learn how to approach and get hired by B2B marketers, direct from a guy who used to be one.

You’ll also get to watch as Brian builds his B2B copywriting business from the ground up, in real time. Just like you, he’s going after clients … overcoming obstacles – mental and real world … creating a reputation for himself … and trying to develop a business with steady, lucrative work … while leaving plenty of time for family.

B2B is a huge industry; the Direct Marketing Association estimates more than $55 billion is spent each year on B2B marketing – $3 billion on online marketing alone. And companies are always on the look-out for qualified copywriters to help them craft their campaigns. The stuff you pick up in Brian’s blog will be invaluable as you pursue this career.

Check out Brian’s B2B Reality Blog.

And be sure to check back regularly as Brian shares his latest experiences and lessons learned.

Modern B2B Copywriting

Modern B2B Copywriting

Learn everything you need to know to succeed as a B2B copywriter from marketing your services to writing copy and everything in between. Learn More »

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Published: September 11, 2012

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