Breakfast With the Lori's

We’ve been talking this week about the many layers of Bootcamp, and why they blend together to really change your writing paradigm and accelerate your success.

These are all things you can recreate from home. They include:

  • Connections with other writers who will encourage and support you
  • The constant quest to improve your writing skills
  • Recognizing copywriting as a serious art form that prompts change and growth

Today, I’ll talk to you about one more Bootcamp benefit. It’s the sheer level of “approachability” you’ll find in industry experts.

For example, look at Lori Haller, graphic designer extraordinaire. She’s done the artwork on amazing projects like a magalog for The Oprah Magazine. She’s worked with the likes of six-figure health writer Carline Anglade-Cole and countless other notables.

But she’s down-to-earth, has a laugh that travels miles, and makes you feel like the most important person in the room when you talk to her.

Same goes for Lori Allen, Director of AWAI’s Travel Division. She oversees publication of the top travel-writing programs in the field. She’s traveled all over the world and helped launch the careers of over 1,500 travel writers and photographers.

She’s also quick-witted and funny and easy to talk to.

Both women were available over breakfast for a morning Q&A about their respective fields. As they talked, you could practically see doors of possibility open in the minds of their listeners.

But what made it so powerful is that both Lori’s are … normal. They’re nice. They just took hold of fields they were passionate about, learned everything they could about those industries, and then built-up their dream careers.

One of the major draws of the writer’s life is that these skills can be learned — anybody can do it. You just need access to the right information, and enough fire in your belly to see it through.

But also powerful is the fact that those who’ve come before you — people who are now well-established as highly-paid experts in their fields — will often listen to your questions and share helpful advice.

At Bootcamp, you can walk right up to them to ask for help. But even when you’re not here, you can send an email or a social media message to connect with the big names in the writing world.

I can’t guarantee they’ll always reply. But in my experience, the experts in this industry are some of the most helpful and supportive people you’ll ever come across. They know what it’s like to be in your shoes, and they’re often happy to help when they can.

If you could talk to any expert in the copywriting industry … what would you ask? Please tell me below.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

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Published: October 26, 2012

2 Responses to “Breakfast With the Lori's”

  1. What are the very first steps to take to become a copywriter. I'm one of those people that needs step by step instructions to be sure I'm doing the right things. I know first of all you write, I think I can do that, but what's next? Thank you

    Guest (Judy)October 26, 2012 at 5:32 pm

  2. How do you 'pitch' an idea for feedback? Just write down the topic and present it to the expert? How/when is the best way to approach that expert.

    Guest (Brenda)October 27, 2012 at 8:30 pm


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