How Trading Angst and Loathing for Fear Helped Motivate Circle of Success Member Doug Denny to Reach Full-Time Freelance Copywriting Success

“Fear is a great motivator, while angst and loathing only give you heart attacks.”

– Doug Denny

It was at the 2009 Fasttrack to Copywriting Success Bootcamp and Job Fair when Doug Denny was determined to maximize all that he had learned with his raw writing skills he knew he had, and joined AWAI’s popular Circle of Success.

His life was about to change dramatically over the course of a year …

Doug stuck at his dead-end job awash in angst and loathing; he knew he wanted to make the leap to full-time freelance copywriter. He just needed to figure out what direction he wanted to take, since there were so many different copywriting paths to choose from.

He became familiar with all the resources available through AWAI’s Circle of Success, and came across Copywriting 2.0, Your Complete Guide to Writing Web Copy that Converts by Nick Usborne.

That’s when a moment of epiphany, jumped out at him, “To say, my life changed from that day on, is an understatement,” says Doug.

By January 2010 he knew he could now write compelling copy. He started contacting friends and family in search of a website to write. Not knowing if it was luck or fate, a close friend started a construction business and asked him to help write his website.

“I was ecstatic with the feeling of being paid to write a website. Through Copywriting 2.0, often reading into the night, to me Nick and I became mentor and novice, even friends. Never met him, but felt like I knew him. My first website was a smash success; my friend was happy and grateful at the results. Over the next ten months, I read, re-read, and absorbed as much as I could while learning on the fly from Nick.”

Flush from that success, Doug developed his company name and website:, and began networking in the evening while working at what he would become to call, his “Fake Job” during the day.

By the end of March 2010, he made the decision to quit that fake job as soon as possible. Over the next few months, he started to land website jobs from his networking efforts and from friends … his confidence grew.

On October 15, 2010 less than a year after joining Circle of Success, he came to a major decision. He was going to trade angst and loathing for fear.

Like most people, my wife and I have a house payment every month as well as ourselves to support. Feeling fear unlike I had never faced before, I marched into my manager’s office and handed in my letter of resignation. Starting November 1st I was going to support myself writing website copy and content full time for a living. It has now been two years and I have never looked back. Fear is a great motivator, while angst and loathing only give you heart attacks.

If it weren’t for being a Circle of Success member, the support of AWAI and Nick Usborne whom I consider the best website copywriter there is, his skill and advice I would not be writing this today. His words, “Do your best, and execute it perfectly”, along with fear get me up in the morning. In addition, I’m proud to say, I now get paid for it. Thanks AWAI, Circle of Success, and Nick for my new life!

Until Nov 9th: Enrollment Open for Circle of Success

Circle of Success

Join Circle of Success, AWAI’s most comprehensive learning program where – among other things – you have complete access to all AWAI resources for life … plus all kinds of help, support, and training aimed at getting you from where you are now to “A” level professional copywriter quickly.

Hurry! This is your last opportunity to join Circle of Success at the lowest entry price we’ve ever offered.

Learn more about becoming a Circle of Success member today

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »

Click to Rate:
Average: 5.0
Published: October 31, 2012

1 Response to “How Trading Angst and Loathing for Fear Helped Motivate Circle of Success Member Doug Denny to Reach Full-Time Freelance Copywriting Success”

  1. Can I give my congratulations to Guilermo on his $10k Challenge win. Also to June who travelled from Australia and won one of the $1000 prizes and also Chase from Canada who also won a $1000 prize. Also, well done to the other two winners after a great Bootcamp and a fantastic trip. Everyone was so friendly and the staff were great.
    Ready for next year.


Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)

This name will appear next to your comment.

Your email is required but will not be displayed.

Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters

Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)