Going a Couple of Steps Further Pays Off
for this AWAI Member

With so many talented members, we often look to the AWAI family when we need copy written.

It’s a win-win for everybody. The writer gets real world experience in their niche. And, because they’re usually so good, we get awesome copy.

That’s why we’re so excited to have Jeanie Davis come aboard to write a series of autoresponders for an upcoming marketing campaign. When we put the challenge to members of the Autoresponder Apprentice program, Jeanie’s sample entry came out on top.

Yes, she followed the formula for an effective autoresponder taught in the program. But she also went a couple of steps further.

“I went inside the program, and looked for a hook in a previous teleconference,” explains Jeanie. “I listened to it, typing notes from the slides and from the commentary. Then I simply edited down my notes and retooled the text into the AR formula.”

This was actually Jeanie’s second “official” autoresponder, although she has written several similar emails for a client in the health industry. And she’s been busy with web content projects, articles, and ghostwriting a blog and a book for two doctors. By expanding her writing business to include this niche, Jeanie hopes to add another revenue stream.

Be sure to check out her website to see what else she’s been up to: www.copybyjeanie.com.

Thanks for pitching in, Jeanie!

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »

Click to Rate:
No ratings yet
Published: October 9, 2012

Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)

This name will appear next to your comment.

Your email is required but will not be displayed.

Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters

Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)