Katy Perry at Bootcamp!

It’s official! Best Bootcamp ever, and we’re only one day in.

For those of you not here, I’ve got a two-minute wrap-up:

Picture a lavish spread of fresh greens, buttery seafood, and chocolate truffles … add to it a festive atmosphere where copywriter success stories are trumpeted from two monstrous screens … sprinkle in the realization that “Hey, this gig is real!” … then squirt in a dose of Katy Perry …

 … and you’ve got a heck of a good time!

Seriously, though — this annual kick-off event sets a powerful tone. Katy Perry’s “Firework” ballad had toes tapping and hips moving (mine included).

The lyrics were spot-on in message for any attendee ready to push past fear and live the true writer’s life …

Do you know that there's still a chance for you
'Cause there's a spark in you …

Right before the Wall of Fame Networking Dinner, Brian Kurtz, Executive Vice President of Boardroom, Inc., gave the Keynote.

People say you can’t walk away from a speech by Brian without learning 10 new things you didn’t even know you didn’t know … and they’re right.

Brian has said he wants to be part of the process to bring the next generation of great copywriters forward (that’s good news for you!).

 … ignite the light, and let it shine

A key point he shared: Don’t define yourself by a specific media (online, offline, television, etc.). Call yourself an “Internet copywriter,” and you do yourself a disservice.

Instead, define yourself by the great copy you write.

 … show 'em what you're worth …

Brian also stressed the importance of research. Never, ever assume you know “enough.” If you’re always the smartest person in the room, you’re doing something wrong.

You're original, cannot be replaced
If you only knew what the future holds …

Hang out with people who are doing new things — and are willing to tell you what they got right or wrong in those ventures. (This is why networking with other working copywriters is so valuable.)

Maybe your reason why all the doors are closed
So you could open one that leads you to the perfect road …

He said, “Aim high, but be willing to work hard.”

 … when it's time, you'll know

Brian emphasized the value of humility regarding your writing, because you’ll always have a lot to learn. But also be confident in the things you’ve already done, and already learned.

It's always been inside of you
And now it's time to let it through …

His final note: Respect this craft at the highest level. It isn’t child’s play. Copywriting is an art form that launches businesses, moves money, changes lives, and brings freedom.

I couldn’t have said it better myself.

If you’re ready for your own writing career to take flight, but you’re not at the conference right now, check out the Bootcamp Home Study Program.

And if you’re getting ready to connect with Job Fair marketers tomorrow, or you’re going to approach new clients somewhere else in the world, read my article: “You Versus the Marketer: Who’s In Charge?

I’ll be back tomorrow to talk about the power of approachability and how it can help your writing career.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

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Published: October 25, 2012

1 Response to “Katy Perry at Bootcamp!”

  1. Mindy, I was down, demotivated, depressed, discouraged ... the 4-D's. Felt like I was never going to get anywhere & disappointed (5th D) I couldn't make Bootcamp this year. In other words, ready to give it up. Then two days ago I saw Bootcamp from home. Bought it. And guess what. This afternoon, I listened to Gary's 2007 presentation on spec writing. Read the 2012 agenda and e-book on finding a niche. I climbed right back in the saddle. I'm ready to ride! Thank you. All of you @ AWAI.

    JudyB-RaleighOctober 25, 2012 at 4:10 pm


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