American Writers & Artists Institute Gears Up for Its Sixth Annual Web Copywriting Intensive

Taking place February 17-20, 2013, this hands-on training workshop in Austin, Texas, will feature experts presenting the latest strategies for writing copy for websites, landing pages, emails​, social media, online video scripts, and more.

Delray Beach, FL – October 30, 2012 – American Writers & Artists Institute (AWAI),, today announced that preparations for next year’s Web Copywriting Intensive at the Hyatt Regency in Austin, Texas are in full swing. Over three days, February 17-20, attendees will learn everything they need to know to become an online copywriting specialist.

Web copywriters are much in demand these days by everyone from Fortune 500 companies to small online businesses due to the explosion in online marketing and e-commerce. And AWAI has sought to address that need by teaching its members the writing skills and client-getting techniques necessary to be successful in this niche.

Speaking at the Web Intensive Copywriting are top web copywriters who share what’s working now in this industry. They don’t just speak from the stage. Each day of the event is full of hands-on training and writing labs, with on-the-spot feedback through group peer reviews. Attendees benefit from this “in the trenches” experience by leaving with the ability to implement the very latest strategies for producing top-quality web content for hefty fees.

"The U.S. Department of Commerce latest numbers show e-commerce sales were $51 billion in just the second quarter of 2012. That's up 15% from the same time last year," says Rebecca Matter, an AWAI Co-Managing Partner and visionary behind the Web Copy Intensive. And all the companies responsible for that growth — from huge multinationals to small businesses — need web writers to create the never-ending online content that supports that growth."

Next year’s line-up is still being finalized. But the 2012 event earlier this year featured autoresponder expert Jay White, Steve Slaunwhite on writing video scripts, search engine optimization whiz Heather Lloyd-Martin, and Nick Usborne on putting together social media plans for clients, as well as on writing website copy.

All the speakers at the Web Intensive are approachable. Their passion is to help the next generation of web copywriters. There will be plenty of opportunity for talking with every expert speaker during scheduled receptions, as well as between formal sessions in the hallways and at lunch. This is also a great time for attendees to network with each other. This group of fellow web copywriters is a great support team at the start of this new career.

2013 will be the sixth year of the Web Copywriting Intensive. Thanks to the continued growth of online marketing – e-commerce is expected to grow 13.7% in the U.S. alone this year – the event has become an annual institution not to be missed by anyone serious about becoming a web copywriter.

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About American Writers & Artists Institute
American Writers and Artists Institute (AWAI),, has been publishing direct-response copywriting and graphic design home-study programs since 1997. Their mission is to help people develop the critical skills to acquire financial security, independence and freedom. AWAI equips members with the tools and connections necessary to land clients, start working professionally, and earn money fast. And through their free site, businesses can find and hire skilled AWAI members quickly and easily. For a complete list of programs and more information about AWAI, please visit the site or call (866) 879-2924.

Media Contact: AWAI Marketing Team,

Published: October 31, 2012