The Simplest, Most Important Skill for Writers

Bootcamp has a history of launching careers.

So whether you’re ready for new and bigger clients, higher fees, or a breakout new business venture, the tips and advice that come out of Bootcamp can help you get there.

But there’s something else you’ll get that’s just as powerful as all those other things.

And yet it’s the simplest thing of all: You’ll improve your ability to write well. Because no matter how well you write, there’s always plenty more to learn.

Take that attitude toward your writing career, and you’re golden.

You know, at my very first Bootcamp, I overheard the conversation of one writer — I’d guess he was in his mid-fifties — with another, older writer.

See,” said the first guy. “I’m not here to learn how to write. I already know how to do that. I don’t need my stuff critiqued either, so I’m skipping that session. I’m only here to learn how to land my first client.”

Then you will fail,” said the older writer. And he walked away.

I thought it was harsh at the time, but now I see the truth in it.

Writing is not something you win at and then move on. You can always improve, especially if you surround yourself with proven writers willing to share their own hard-won lessons.

This afternoon, I’ll get to attend a master writing class with industry heavyweights John Forde and Will Newman.

They’ll be talking about how to write better so your words resonate more with your prospects.

I’ve heard them present at past Bootcamps. What I love about this pair is that they’re often looking for ways to improve their own copy — even though both John and Will are veterans in the industry, well-known for consistently crafting good copy.

It just goes to show you can never learn enough about writing. (For even more writing tips, read this article: Write Better with 4 Tips from Bestselling Author Alex Green.)

So that’s another reason Bootcamp consistently helps writers get hired more often — because when your writing rocks and constantly gets better, clients keep coming back for more.

If you’re not at Bootcamp this week, take this lesson to heart: Improve your craft a little bit every day. That may mean copying winning promotions by hand, reading books by well-known experts like Bob Bly, or sitting down to write 1,000 words a day. (Share your comments here if you have any additional tips on improving writing skills.)

For more writing tips you can put into action at home, check out the Bootcamp Home Study Program. You’ll get fresh tips and techniques to help you tackle all your writing challenges.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: October 24, 2012

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