American Writers & Artists Institute Announces Guillermo Rubio as Winner of Its
2012 $10K Challenge

Every year, AWAI awards one of its members a $10,000 contract for submitting breakthrough copy.

Delray Beach, FL – November 2, 2012 – American Writers & Artists Institute (AWAI),, today announced freelance copywriter Guillermo Rubio is the winner of the 2012 $10K Challenge. He was presented with his award — and $10,000 check — during a ceremony on October 27th at AWAI’s recent FastTrack to Copywriting Success Bootcamp and Job Fair.

Rubio has been a freelance copywriter for five years, with seven years as an AWAI member. He specializes in Business-to-Business (B2B) writing for software and high-tech companies.

Like many copywriters, Rubio cites time freedom and the ability to set his own schedule as his primary motivations to be a freelancer.

“It feels great to win. Especially when I found out that my copy was instrumental in helping AWAI achieve better-than-expected results,” says Rubio. “As for what it means to my copywriting career, it shows my copy works and that the principles AWAI teaches work. For me personally, it's something that greatly bolsters my confidence and symbolizes a milestone in my career.”

The $10K Challenge allows any active AWAI member to submit a sample headline and lead of a sales letter for any of AWAI’s more than 60 products and services. If the AWAI marketing team likes what they see, the writer gets the chance to go through the peer review process to further develop their idea. The next step for the entrant is to write a complete sales letter and have it mailed to AWAI subscribers for a real-world test.

Among all those who submit sample letters, only those whose test letter is successful are eligible. And only one is chosen each year to receive a $10,000 contract.

Rubio’s winning entries were sales letters for the B2B Live! Three Days to Mastery event and the Home Study Program for that conference.

To find out more about AWAI’s $10K Challenge and how to enter (the Challenge is open to any AWAI member), go here:

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About American Writers & Artists Institute
American Writers and Artists Institute (AWAI),, has been publishing direct-response copywriting and graphic design home-study programs since 1997. Their mission is to help people develop the critical skills to acquire financial security, independence and freedom. AWAI equips members with the tools and connections necessary to land clients, start working professionally, and earn money fast. And through their free site, businesses can find and hire skilled AWAI members quickly and easily. For a complete list of programs and more information about AWAI, please visit the site or call (866) 879-2924.

Media Contact: AWAI Marketing Team,

Published: November 2, 2012