The Blog Content Strategy That Makes Coming Up With New Blog Post Ideas a Breeze …
Part Two of Two
There are many reasons for a freelance writer to blog …
Blogging is an inexpensive and easy way to promote your freelance services.
Your blog will quickly establish you as an expert on the topic you’re blogging about.
Odds are, you’ll be writing more, so you’ll become a better writer and a more skilled researcher.
Plus, you’ll learn a lot.
What’s more, should you choose, you can make money from your blog through advertisements and affiliate links.
And if that’s not enough, blogging gives you an in-demand service you can offer your prospects and clients.
So, what’s holding you back?
Well, it could be that you find the idea of coming up with new topic after new topic for your blog a bit … shall we say … daunting?
After all, if you’re going to blog frequently and you’re in it for the long run, that’s a lot of days to fill up.
Well, I’ve got some good news.
Coming up with new blogging topics is relatively easy if you plan it out beforehand.
In Part One of this article, I wrote about a 10-step system for creating a blog content strategy. If you missed it, you can read it here.
Today, I’ll give you some ideas on how you can quickly and easily come up with fresh topic ideas so you’ll always have an abundance ready for your blog:
21 Blog Topic Ideas
- Find out what people are talking about and asking about — There are numerous ways you can do this. If you currently have a blog, read any comments people have posted to see what questions they have. Scan competitors’ blogs or Facebook page topics and contents. Do keyword searches in Twitter to find out what people are talking about.
- Review something — People love to read reviews. And there are plenty of things out there that need reviewing from new products to videos to documentaries to books to white papers to conferences. So let the world know what you think of a product, event, topic, or subject and then ask your readers to put in their two cents.
- Post about new stuff — New product releases, product enhancements, new trends, and new fads. Talk about new stuff that’s related to your main blog topic and how it will impact your reader.
- Write about events you attend — A trade show or conference isn’t just an opportunity to network and learn new information, it’s ripe with content possibilities for your blog. Write about the best takeaways from a recent event you attended.
- Address myths, complaints, and misconceptions about your product or service — A good way to head off criticism or any misconceptions about your product is with a preemptive strike. Turn customer complaints and common misconceptions into opportunities to add clarity to your product or service.
- Put together a tutorial about how to do a specific task — Some of the most popular videos on YouTube are videos that explain how to perform specific tasks. So make a list of things that your audience would be interested in learning how to do as it relates to your blog theme. You can either write about it or create a video of you talking about it and demonstrating how to do it (if it’s possible).
- Use your audience’s pain points as a starting point — Write about pain points your reader might be experiencing. Starting with a common problem that your product or service solves, talk about how people have solved this problem by investing in your product or service.
- Compile a list — People love reading lists. Especially when it’s a list of things that will make their life or job easier in some way. If you’re a writer, you might want to talk about “Seven ways you write copy faster” or “Five sites that will cut your online research time in half.” And then ask your readers to come up with additional items to add to your list (which you may be able to use for a new blog post topic).
- Interview someone — You could interview a supplier about a new product, a happy customer, or a prominent person within your industry. If the interview is interesting and long enough, you could feature it over the course of several blog posts.
- Statistics or a new study — The latest facts and figures in a given industry almost always make for an interesting read to those involved in that industry. For instance, if your blog is about social media, talk about the latest Facebook or Twitter statistics.
- Demonstrate a non-competing product your customer might find helpful — If you’ve discovered a useful product that you feel would help your readers in some way, tell them about it. Show them how to use it and how to take full advantage of its features and benefits.
- Feature a satisfied customer — If someone has had success using your services or one of your products, let the world know about it. Put together a mini-case study explaining how you helped them solve a problem.
- Talk about what your suppliers are up to — What new products do they have in the works? Are they making improvements to their existing product line? Are they in the news for the way they do things or for the things they’ve developed? Keep your finger on the pulse of your suppliers (or your client’s suppliers) and relay any information your readers will find useful.
- Highlight what makes your product or service unique — What differentiates you or your products and services from the competition? What can you do better than most everyone else? Toot your horn a bit, but do it in a confident, non-arrogant way.
- Give your clients a “behind-the-scenes” glimpse — Write about a typical day at the office. Offer up other insights into the people behind the blog and what makes your business or your client’s company tick.
- Talk about the news and events of the day — Comment on or highlight the latest industry trends, fads, and news of the day.
- Blog about what your competitors are doing that you can do better — Talk about your strengths and how they give you an advantage over your competition.
- Write about the changes you’re making to provide better services and products to your clients — Talk about a course you attended or a certification you earned that will help you better service your clients or a new innovation that will lead to additional benefits for your readers.
- Visit sites like Digg.com and Reddit.com to find out what people are writing and thinking about — These sites are filled with interesting stories, tidbits, and ideas you can comment on or expand on.
- Use Quora.com — Quora.com is a popular Question and Answer Site. It allows you to search its database to find out what questions are being asked on topics related to your search term.
- Take a Survey — Conduct an online survey and write about the results. People are often interested to find out more about what others in their industry think.
One important thing to remember is that …
You Don’t Have To Create All the Content Yourself
Original content is great, of course, but if you’re in a pinch for time, you can reuse other people’s content. Here are some ideas:
- Post a YouTube video — There are many interesting and informative YouTube videos you can share with your readers. Simply write a little blurb telling your reader why they should watch it and you’ve got a quick and easy blog post.
- Post an article from the various article sites — The downside is that you’re advertising the author’s website, but as long as they don’t compete directly, it shouldn’t be too big of a concern.
- Post an inspirational quote — Don’t you love a great quote? Quotes can inspire, enlighten, and amuse.
- Post a video from “TED talks” — The site TED.com currently has almost 1,400 video talks to stir your curiosity. Like YouTube, they allow you to embed them into your blog.
- Invite a guest blogger — Ask a blogger that compliments your blog theme to write a guest post for you.
Six Blog Content-related Tips
Now that you know what you’ll write about and when, here are six more tips that will make it easier and faster for you to put together a great blog post:
- Use multiple forms of media — Text is important, of course, but also remember to use pictures, graphics, audio, and video in your blog.
- Let your blog breathe — Don’t post your blog as one continuous paragraph. Space it properly. Make it easy to read.
- Use Google Alerts — If you blog about organic ice cream, set up a Google Alert for “organic ice cream.” Every time the word (or phrase) is featured online, Google will pick the most relevant ones and send you the links to the web pages that mention your Alert topic. You will find great sources here for future blog topics and always be in the know about your topic.
- Use Google Reader — Instead of spending time visiting multiple sites related to the theme of your site for content ideas, subscribe to their RSS feed. This way, you can easily access the latest content by simply clicking on Google Reader.
- Adhere to the Rule of One — Stick to one main idea per blog post. If you have two strong ideas in one blog post, break it into two posts.
- Use chunking — It’s always easier to write more once you get started. Write several blog posts at once instead of just one when you sit down to write.
If you follow the 10 steps from Part One of this article and use the other tips provided, you’ll suddenly discover that coming up with new and interesting content isn’t as difficult as you feared it would be.
When you take some time to plan out your blog content in advance, there are a whole host of ways you can find great blog post ideas. The end result will be consistent, interesting content that will help you meet and exceed all your blogging goals.
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