Why I Chose Web Copywriting …
And You Should, Too

Have you ever watched a kid in a toy store?

He wanders from one area to the next, drawn by the things he sees. They look interesting and fun. What’s more … they represent possibility.

Aren’t we all drawn to the possibility of things?

When we walk down the sidewalk and smell tantalizing aromas from a restaurant, we are drawn to the possibility of a good meal.

When we hear laughter from a group of friends, we are drawn to the possibility of having a good time.

When we surf the web and see content that is poorly written, copy that isn’t compelling, and word choice that is just plain wrong (think there vs. their vs. they’re), we are drawn to the possibility of clients who need help … and lots of it!

And they’re willing to pay for it.

Here are some of the web projects that clients are willing to pay for:

  • Websites and pages (home, landing, sales, subscription, information, and more … )
  • Search Engine Optimization (SEO) of those sites and pages
  • Email (autoresponders, lifts, standalone sales letters)
  • E-Newsletters
  • Blogs
  • Social Media Management
  • Pay-Per-Click (PPC) ads … and the landing pages they link to
  • Catalog copy
  • Online video (for demonstration or sales purposes)
  • Case studies
  • White papers and special reports
  • Online media kits and press releases

And there’s more! The possibilities are endless!

The very nature of the web means unlimited opportunity.

The web has helped level the playing field by making mass marketing affordable to both large and small companies. This means there’s a virtually unlimited supply of prospects out there for us web copywriters to tap into.

Further, these unlimited prospects present an unending opportunity for work — both new and repeat jobs. For example, websites are never finished and constantly need to be updated. There is always another email campaign to be written … or a press release … or a new case study … or a new sales letter.

The web certainly is still evolving and growing. Look at these stats:

The Internet Advertising Bureau reported that companies spent $26 billion in 2010 to market themselves online. For just the first half of 2012, that figure is $17 billion.

Talk about opportunity!

I saw figures like that when I was deciding what the focus of my copywriting career would be. Except for 2009, there has been double-digit growth in online marketing spending since 2003. Double-digit growth!

I wanted a piece of that. And now I’m getting it.

But it can’t be all about the money …

Of course, any rewarding career can’t be just about making good money. I really like writing for the web, too.

I like that the medium is so immediately interactive … I think of it as direct response on steroids.

I like that the audience is so well defined. Talk about being able to picture whom you’re writing to!

I enjoy the ever-changing nature of the web — there’s always something new to learn … a new technique … a new challenge.

I also like the fact that when I choose to adjust my own business goals — when I want to change the focus of whom I work for or the projects I work on — it’s very easy to do in the online world.

Why am I sharing this “secret”?

Now, you may be wondering why I’m letting you in on the amazing opportunity of web copywriting. Shouldn’t we web writers hold our secret to success close? Cash in on all that business opportunity ourselves?

The answer is simple: there is MORE than enough work to go around.

Remember $17 billion in just the first half of 2012? Double-digit growth every year except one since 2003?

Business owners and marketers know they can’t do it all on their own. They recognize the need for professionals like me … and perhaps like you, too.

I’m totally happy living the writer’s life as a web copywriter, and I like to think the more help I give others, the more I’ll receive back at some point. Helping you in no way diminishes this amazing opportunity for me, so why wouldn’t I?

So there you have it. Now you know why I chose web copywriting. Does it appeal to you, too? If so, check out Nick Usborne’s Copywriting 2.0: Your Complete Guide to Writing Web Copy that Converts.

I went through this program, and I refer back to it often for a refresher when starting a new web project. You probably will, too.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Average: 4.5
Published: November 12, 2012

3 Responses to “Why I Chose Web Copywriting … And You Should, Too ”

  1. Great article Michelle! It affirms my decision to be a web copywriter and raises my excitement level higher than I thought it could go. It's really an adrenaline rush to be a part of such a relatively new, ever-changing, challenging landscape. And congratulations on your successful transition in 2012 - mine will be in 2013. See you on the web!

    Shauna MillerNovember 12, 2012 at 3:06 pm

  2. Michelle,

    Thanks for the inspiration. I feel like I'm just on the edge of something great. My specialty is autoresponders/e-mails. I have studied and been coached by Jay White. But I've gotten stalled. I think it's the fear of marketing. What would I do if I actually got a client???? "Oh, No!" "What now?" I need to just get over the hump. Any suggestions will be appreciated.

    Karen PeckhamNovember 13, 2012 at 12:05 am

  3. Michelle, I am currently finishing a course in Professional Copy Editing & Proofreading Advanced, Your article is very impressive and has really captured my interest in copywriting. But what exactly is web copywriting? How does copywriting differ from copy editing? Thank you for sharing your precious thought!

    Guest (Glecy Pritchard)November 15, 2012 at 8:20 pm


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