Your B2B Client Wants You to Write What?

Here’s an exciting but scary situation that happens quite often with B2B clients.

You’re humming along with them, doing web content or emails or something … and suddenly they ask you to take on a type of project you’ve never done before.

Over the years, I’ve been asked to write all kinds of fascinating B2B projects that were new to me.

Everything from sales-training CDs and landing page test versions to video animation scripts and a Facebook community launch for a super-specific B2B target audience. (The Facebook launch was especially intimidating. But I found a web professional with Facebook experience, and we worked on the project together to make it a HUGE success.)

So when I get asked to write something I haven’t done before, am I going to say, “No thanks,” and turn it down?

Not at all! Why would I send my treasured client somewhere else?

The same applies to you. Do this instead:

Say yes, learn quickly, and maybe even find an advisor or two who can help.

Here are three ways to get up to speed on ANY type of B2B copywriting request.

1. Check out what AWAI offers.

There’s a deep library of AWAI B2B Copywriting resources waiting for you right now to help you become an expert in no time. Read all the free articles and blog posts, check out the webinars and videos, and download the relevant programs. You’ll have a solid foundation for any type of B2B writing if you start with the comprehensive program by Steve Slaunwhite.

2. Connect with fellow AWAI members for advice.

When a client asked me to write some ethical Craigslist ads for their services, I had no idea where to start. So I asked the AWAI Group in LinkedIn. I quickly got a response from Steve, a fellow AWAI member who has experience in this area. He gave me all kinds of helpful tips and examples.

You can also ask the LinkedIn group what people charge for certain services, how long a typical project takes, and other golden insights. It’s a very generous and helpful community, so don’t be afraid to ask them anything.

And the B2B Forum for AWAI members is also a lively place to get help, information, and opinions.

3. Google the topic to see what else you can discover.

For instance, if you’re asked to write a B2B e-newsletter and you’ve never done that before, search for it in Google and other search engines. You’ll find all kinds of articles and tips on the best practices that work today in B2B, as well as marketing trends in the use of e-newsletters, etc.

You’ll be rewarded when you’re the amazing resource who delivers everything your clients request!

As Nick Usborne has said, you don’t want to keep looking for new clients year after year. The best clients are those who rely on you for many years, for all types of copywriting. It’s a beautiful, lasting relationship.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: November 29, 2012

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