Your Smartest Career Move

“We got proposals from other copywriters for this project … but we chose you because you’re the only one with experience in our industry, and that means a lot to us.”

Yippee! That’s another new B2B client for me this month!

Ever since I decided to focus my copywriting business on a specific niche industry (the pet/veterinary market), I’ve heard that wonderful phrase many times when clients hire me for their projects.

They often add, “We’re excited that you already know about the market and the competition we face. Your insights make our job much easier.”

Imagine hearing that after you’ve worked so hard to submit a spec assignment or proposal, and you’ve demonstrated knowledge of their industry.

This clearly sets you apart from other writers. The client appreciates it and chooses YOU!

So what’s the best way to get this kind of success with clients who can’t wait to work with you?

Well first, let’s be clear about B2B copywriting. B2B is not a niche. It’s a type of writing. Or a writing specialty. It’s the skill of writing copy for businesses selling to other businesses. (Such as a scaffolding company that sells structures to commercial builders.)

You can even specialize within B2B copywriting. For example, you can focus on online copywriting for B2B. Or B2B case studies. Or video scripts. Or content marketing.

Now, a niche is the industry or market you’re promoting yourself to: WHO are you offering your B2B copywriting services to?

It can’t simply be, “I’m a B2B copywriter. All companies are my prospects.” That’s like saying, “I’m a writer who can do anything for anyone.” That’s way too vague, and it will be hard to stand out in the sea of other copywriters.

Instead, you must immerse yourself in a NICHE INDUSTRY you want to work with.

This is the key to quickly building your business and enjoying the work you do! In fact, it may be the smartest move you’ll ever make toward achieving your goal of living the writer’s life.

To dig into the details and see how this strategy can change your professional writing direction in a powerful way … click here.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: November 28, 2012

1 Response to “Your Smartest Career Move”

  1. Definitely great advice,something I had to learn the hard way(typical for me). I feel so much better already having claimed my niche. Now I'm focused and ready to take the straight and narrow path to success instead of crisscrossing all over the place.

    Cindy ZeisFebruary 1, 2013 at 1:35 pm


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