"Simplify"

I've recently rediscovered my public library, and it’s a goldmine for writers of every kind. A few weeks ago while browsing the shelves, I came across Insanely Simple: The Obsession That Drives Apple's Success by Ken Segall.

I'm a big fan of Apple, so I yanked it off the shelf and flipped to the first page. It said:

“Simplify, simplify.” – Henry David Thoreau

“Simplify.” – Apple

I love how the author made his point in such a simple way.

The rest of Segall’s book is just as clever, and I encourage you to read it if you're looking to make your life or business simpler.

It’s one of the resources I used to hit last year’s resolutions of making my life easier and boosting my productivity. This week, I'll go over the tips and techniques I've used to do it.

But first, let's talk about why you might want simplicity in your life …

1. You can be more creative.

I've found this to be true both in business and life. I've recently started getting rid of unnecessary stuff around my house. The lack of clutter really makes me feel more creative. The more of my desktop I can see, the more creative I feel.

I think it’s because I’m not distracted by thoughts like, “I really should get more organized,” or “Don’t forget to take that plate to the sink when you get up.”

The same is true for the way you do business and the processes you use. Later this week, we’ll talk more about how to apply simplicity to your business to make you more creative.

2. You can be more focused and profitable.

When your business is simple, it's easier to focus. Rather than running in 10 different directions, you have a path and a plan to follow. This makes every task and every decision easier.

This is the logic behind choosing a niche or a specialty. Focus on one thing, and you'll see results faster.

Of course, to make things as easy as possible, you need a step-by-step plan. AWAI has the perfect course. You can start here.

3. You’ll succeed faster.

When things are simple, you'll make progress faster. You won't be weighed down by decisions or planning.

But beware; simplicity isn't as simple as it sounds. As Segall points out, "Simplicity has its own kryptonite in the equal and opposite force of complexity."

You probably experience this often.

Here's one example: you're writing something, and the words just won't come. You're trying to explain what you mean, but things are getting complicated, and the more you explain, the more you worry that you're confusing the reader.

Why not stop and take a small break? What are you trying to say? Why not just say that? You don't have to be clever or earth shattering. Say it in the simplest way possible; people prefer it.

Some people believe the more complex an idea is, the more genius it is. But when you think about it, isn’t it better to achieve your goal in the simplest way possible? Isn't it better to achieve your goal with less frustration?

Tune in tomorrow when I'll explain how to achieve your goals – or resolutions – in the fastest and easiest way possible.

If you can’t wait until then, check out this article where I outline four ways to simplify your writing business.

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Published: December 17, 2012

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