A Fundamental Trap
Have you ever been passionate about a subject? Do you remember feeling so excited to learn everything you could about it?
When I first started as a copywriter, I surrounded myself with programs, books, and online courses to learn the fundamentals of the craft. I wanted to know everything.
Eventually I became overwhelmed with information. But I still felt I needed to learn it all before I could really be a copywriter.
It was a surprise then, to see the following principle in Jack Canfield’s The Success Principles:
Commit to Constant and Never-Ending Improvement
“But,” I said to myself, “I am doing that! So why isn’t it working?”
Once I read the entire description of the principle, I understood what I was doing wrong.
I’d fallen into the trap of always learning, but never doing.
Canfield recommends selective learning, on a regular basis. He suggests focusing on the key skills you’ll need to keep up with an ever-changing world. In doing so, you won’t miss an opportunity when it arises.
Keeping this in mind, I now carefully weigh opportunities for learning and choose the ones that suit my goals the best. In particular, I look for high value events like the Web Writing Intensive.
In 2011, it was my first event as a copywriter. And it provided so many opportunities for learning. The course material, my fellow students, the gracious instructors, and opportunities to practice networking and marketing skills — it was jam-packed. The event certainly focused on the key skills I needed to succeed in my first year of business as a copywriter.
This year, I have AWAI’s Bootcamp on my list of learning events. And I’ve also added becoming certified in Google Analytics because that’s the direction my client work is going.
What skills will you improve on in 2013? How did you determine they are the best ones to meet your goals? Please share your advice and experiences here.
In tomorrow’s email, I’ll share a final principle. It’s the one I enjoy the most — because it’s so much fun!
The Professional Writers’ Alliance
At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »