A Fundamental Trap

Have you ever been passionate about a subject? Do you remember feeling so excited to learn everything you could about it?

When I first started as a copywriter, I surrounded myself with programs, books, and online courses to learn the fundamentals of the craft. I wanted to know everything.

Eventually I became overwhelmed with information. But I still felt I needed to learn it all before I could really be a copywriter.

It was a surprise then, to see the following principle in Jack Canfield’s The Success Principles:

Commit to Constant and Never-Ending Improvement

“But,” I said to myself, “I am doing that! So why isn’t it working?”

Once I read the entire description of the principle, I understood what I was doing wrong.

I’d fallen into the trap of always learning, but never doing.

Canfield recommends selective learning, on a regular basis. He suggests focusing on the key skills you’ll need to keep up with an ever-changing world. In doing so, you won’t miss an opportunity when it arises.

Keeping this in mind, I now carefully weigh opportunities for learning and choose the ones that suit my goals the best. In particular, I look for high value events like the Web Writing Intensive.

In 2011, it was my first event as a copywriter. And it provided so many opportunities for learning. The course material, my fellow students, the gracious instructors, and opportunities to practice networking and marketing skills — it was jam-packed. The event certainly focused on the key skills I needed to succeed in my first year of business as a copywriter.

This year, I have AWAI’s Bootcamp on my list of learning events. And I’ve also added becoming certified in Google Analytics because that’s the direction my client work is going.

What skills will you improve on in 2013? How did you determine they are the best ones to meet your goals? Please share your advice and experiences here.

In tomorrow’s email, I’ll share a final principle. It’s the one I enjoy the most — because it’s so much fun!

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Published: January 17, 2013

3 Responses to “A Fundamental Trap”

  1. G'day Crystle, Thanks for the article, I too have been deluding myself by accumulating all this information - books, software, courses....and not implementing the knowledge (if I studied it at all!). This year I have taken on coaches, I have planned a yearly goal broken down into quarters, months & weeks with a '5 things I must do today' knowing that it gets me closer to the bigger goal. Then it is a day by day week by week process. Extremely Motivating!


  2. Crystie, I have a wide variety of experience in many fields and have read extensively on my interests all of my life. Trying to narrow my focus is a problem for me. My plan is to spend every spare minute in completing the Copywriting Course, write every day and attend the AWAI Bootcamp in 2013. I'll create a portfolio and start contacting marketers this summer. My goal is to attend the web writing intensive next year. I received the Copywriting package on 1/9/2013 and have been spending 6 to 8 hours reading and writing nearly every day since then. Every day I think Focus and Action. But,I'll need all the help I can get. Articles like yours are welcomed. Keep them coming. Thanks, Gary P.S. I've been absorbing Copywriting and Internet Marketing information from Ted Nicholas and Bob Bly since January 2011. People like them are what make this business so desirable.

    Guest (Gary McEntee)

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