A Quick Question

It doesn’t matter how good you are at writing copy. You won’t have a true copywriting business until you develop a system for attracting potential clients and landing projects. Once you’ve got that, you’ll have a steady income, less stress, more security, and the ability to pick and choose who you want to work with.

I’ll be the first to admit — I’ve been a very slow learner in this department.

If I’d had the discipline to focus on this from the very start, I’d be much closer to reaching my true income potential. That’s why this year, I’ve made it my top priority to master the skill of getting clients.

In a nutshell, getting clients revolves around marketing and promoting yourself. Both are critical to your success. If you don’t promote yourself, you miss out on creating a business that reaches its full potential. Without marketing or promotion, fantastic clients who could be a dream to work with will never know about you, and you won’t be able to help them …

 … Ultimately, failing to properly market your services means you’re not in the driver’s seat of your business. You’re at the mercy of whatever comes your way, as opposed to taking on projects you enjoy, and getting paid the fees you want and deserve.

For the rest of this week, I’ll show you what I’m currently doing to market and promote myself as a B2B copywriter. (The B2B market was too much for me to resist, as I’ve always loved technology and computers.)

I encourage you to not only read what I share with you, but take action. Yes, some of what I recommend may be scary or a little outside of your comfort zone. But believe me, it’ll be worth it.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »

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Published: January 28, 2013

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