A Unique Multi-Channel Learning Experience

I’m going to introduce you to a really good — no, make that excellent — teacher in today’s message.

His name’s Spencer, and he teaches 7th and 8th grade math and science at our local elementary school. I volunteer in his classroom two days a week. And as a retired teacher myself, I can easily see why he’s a great teacher.

Now, 7th and 8th graders are not the easiest students to teach. The kids can be squirrely. Their attention is always someplace other than the lesson. And they’re all too frequently distracted by a member of the opposite sex. But Spencer gets through to them all.

The reason he’s successful and the reason I wanted to introduce you to him is this: He never teaches the same way two days in a row. One day, it’ll be bookwork. The next day, he’ll challenge them with a physical task. On another, he might be showing them Kahn Academy videos on the Internet.

Certainly, varying lessons the way he does keeps his students from saying “Not this again.” But more important, it recognizes that different people can learn in vastly different ways called “learning styles.”

And this is true whether you’re a 7th grader, a college student, or an AWAI member learning the secrets and strategies of copywriting.

What’s your learning style?

Most people learn best in one of four different ways: auditory (hearing), visual (seeing), verbal (reading), and physical (movement).

If you’re an auditory learner, you learn by listening to instruction. If you’re visual, then seeing demonstrations is your strongest mode of learning. If you’re verbal, then you learn best by reading text, charts, diagrams, and such to learn. And if you’re a physical learner, you learn best when you’re moving around, manipulating things.

But, recent research suggests that you, I, and the squirmy 7th grader in math class really learn best when we mix the learning styles. Mixing styles helps you understand and use the material better than if you stuck with just one way of learning. You can think of this as having different channels for the learning to pour through.

Mixing learning channels means you learn more quickly and more deeply. You retain what you’ve learned better. And you’re able to apply it more easily and in different situations.

Makes sense, doesn’t it? That’s why when I was recently helping my 8th grade friend Daniel prepare for a very difficult science test, I instructed him verbally (auditory channel) while he shoveled snow and ice for us (physical channel). He aced the test!

Getting the most out of your learning …

You can probably see where I’m going with this. When you study copywriting, you’ll get the greatest impact from your efforts — and really firm up the secrets and strategies — by relying on as many learning channels as are available to you.

That’s why AWAI’s FastTrack to Copywriting Success Bootcamp is so valuable. Its very setup harnesses your different channels of learning. By using these different channels, you’re able to learn new copywriting secrets and consolidate the strategies and secrets you’ve already learned.

Until next week, keep writing …

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: January 14, 2013

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