Taking that Extra Step Pays Off for this
After 30 years as a freelance accountant, Linda Odubayo Thompson, 57, was ready for something new.
Linda, a New Yorker, was already used to the freelance life, so a regular 9 to 5 job was out of the question. A new career as a writer, in the personal finance niche, seemed like the perfect match for her experience and interests.
“I wanted to use the business knowledge that I amassed through 30 years to write informative materials for both consumers and businesses,” says Linda, an AWAI member since November 2011. “My past experience in researching difficult financial subjects will now serve me well when I have to do online research. And it's a lot less number crunching.”
She's worked through several AWAI programs in B2B before launching her freelance site in June 2012. (You can find it here: http://www.goldilocksmeansbusiness.com/ – great branding, Linda!) She joined the Professional Writers' Alliance in January 2012. From then on, she was looking for work.
Recently, she landed a major project. She's writing a series of nine ebooks for Influence Online Marketing about credit reports and scores, identity theft, managing debt … all subjects right in the sweet spot of her niche.
She was originally hired to blog for them. But when she started her work was “enthusiastically received” and she was asked to take on the bigger project.
“They felt that there was so much junk out there on the Internet and no one place where people could come to get all the how-to's about these subjects,” says Linda. “What was originally supposed to be one e-book and turned out to be nine separate ones because the content being covered was so dense.”
Linda found Influence Online Marketing on DirectResponseJobs.com, AWAI's in-house job board. (We're adding jobs in all sorts of freelance niches, from writing to graphic design to social media regularly – check it out.)
“In addition to submitting my profile, I decided to write to the person whose email was listed for the posting,” says Linda. “I added some additional information about myself that related directly to the job being posted. I found out later that it was this extra effort that sealed the deal because I took the time to write a personal email.”
Her new career – and the money it brings in – has proven invaluable. There are a lot of expenses associated with the immigration process for her husband. And it was starting to eat into her savings. With copywriting she's helping defray those costs.
And she enjoys the other advantages of the writer's life as well.
“I love the freedom to work the hours that fit my lifestyle and being able to get up and leave the computer when my creative juices are not flowing and go do something else like cook, read or just relax and do nothing at all,” says Linda.
The Professional Writers’ Alliance
At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »