Fake It Till You Make It?
Have you ever heard the expression “fake it till you make it”?
It’s common advice for what we’re talking about this week: gaining confidence.
It’s also great advice if you take it the right way. It doesn’t mean you should pretend or exaggerate what you are capable of.
That’s why I rejected this advice when I first heard it. I thought I was supposed to “fake it” to trick other people into believing I had “it.” Because I didn’t feel comfortable with this strategy, I waited for confidence to find me instead. It didn’t work.
Finally, I began to understand “fake it till you make it” doesn’t mean to call a potential client and pretend to be someone you’re not. It doesn’t mean that you exaggerate your ability to write.
Instead, you pretend to be confident, successful, and professional – even if you don’t feel those things. Basically, act like you’re successful – instead of timid or afraid.
A lot of this “faking” goes on inside our heads. What happens if you call a client thinking, “There’s no way they’ll hire me. I’m wasting my time”? Your negative feelings will cause you to act self-conscious and could cost you the client.
Instead, try thinking: “I am a professional providing a professional service.” You’ll interact with your prospect with confidence, and it will show in the way you speak and act.
If the client wants your services, great! If not, it’s not about you. It’s not a personal rejection.
Thinking this and other positive thoughts before taking action should help you get in a good mood. A positive mood means you’re more likely to smile, sound confident, and put the client at ease.
Today's action item: Stop negative thoughts. Every time you think something negative, stop and replace it with something positive.
Maybe you think you’re not a good writer, and that’s stopping you from moving forward. Replace that thought with something that proves you are good – like a compliment you received from someone in the past.
If you know how to write copy, give yourself a pep talk and reach out to a potential client.
If you’re just getting started, don’t think about the things you lack; instead, think about all the exciting possibilities the writer’s life will bring you. Then remember, if other people can do it, so can you!
Go here to comment, and let us know how it goes.
Tomorrow, we’ll talk about another kind of “faking it till you make it” and how it can help you quickly become more confident.
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