What Are You Doing Here?

I've been "online" for quite a few years now. I can't even remember when we first went online with AWAI. And it was late 2004 early 2005 when I took my supplement company online.

And I work with lots of online copy and web material right now.

A few years ago, I wrote an entire website about a project I was doing. It got traffic from all over the world.

But this year, I decided to go to our web intensive in Austin, Texas.

And two people actually said to me, "What are you doing here?"

Now, I've heard that before – usually when I was someplace people thought I shouldn't be.

But here, people were saying, "What are you doing here? You're a well-known copywriter with a lot of clients. What did you come here for?"

Well, the answer is simple.

It's all about skills, and helping your clients.

Now, if you've been writing copy for a long time, you've probably done a lot of work for online use.

But, you rarely get to look at good web work from A to Z – like from autoresponders to emails to marketing landing pages … you almost always wind up concentrating on one or two aspects.

However, if you want to give real value to your clients, it's good to be prepared to offer them assistance from every aspect of their marketing efforts.

From content of web pages, to promotional copy, to autoresponders – they're all part of the package in optimizing what your clients are doing.

And, of course, the more successful your clients are, the more successful you will be. Believe me, your clients WANT to give you more and more money.

But if, and only if, you are helping them make more and more money.

So I decided to take a break and do something for my clients and myself, and broaden my knowledge of web writing.

And that's the answer to "What are you doing here?"

If you're writing, and your success is directly related to the success of your clients, then you can ALWAYS learn a little more about what's going on and what's working where.

In fact, I think we were in the first hour when I pulled out one of my current projects (to fix an email someone else had written) and started making notes about what was wrong and what needed to be done with it.

That's why this "old pro" is here.

Save $800 on AWAI’s 2013 Web Copy Intensive Homestudy Program

Learn how to write the most in-demand and highest paying web-writing assignments, how to find the clients who desperately need them, as well as how to market your newly acquired skills with AWAI’s 2013 Web Copy Intensive Homestudy Program.

Get all the recordings from the live event – for a fraction of the cost, and be up and running as a working web specialist in just a few days.

Order by February 27th and save $800 and get a $1485 credit to use towards a future LIVE Web Intensive!

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »

Click to Rate:
Average: 5.0
Published: February 20, 2013

Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)

This name will appear next to your comment.

Your email is required but will not be displayed.

Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters

Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)