What Separates GREAT Copywriters
From the Rest

What separates GREAT copywriters who are earning a small fortune, from “okay” copywriters who are earning a living?

Today, I’ll reveal seven-figure copywriter Clayton Makepeace's “secret” for maximizing your income as a freelancer. It’s step three in the roadmap to massive success as a copywriter I'm sharing with you this week.

After Clayton implemented these changes, he went from earning a solid six-figures a year to earning as much as $650,000 in royalties in a single month. That’d be like giving yourself a 900% raise on your current salary!

So what’s the “magic ingredient”?

You’ve got to expand your skills and knowledge to include the “business” side of your niche and direct marketing as a whole.

In Clayton’s own words:

“ … immerse yourself in the science of direct response. Take courses. Read books. Attend seminars. Do whatever it takes to get a solid grasp of the nuts-and-bolts side of the business.

“Why? Because as you better understand the challenges your clients face, you’ll be able to create packages that better fill their needs.”

When you learn the business end of marketing and copywriting, you’ll be light years ahead of the competition. And, often, you'll become more like a consultant than a hired-gun to your clients, which is a more comfortable and lucrative position to be in.

Here are some things you should understand and be able to help your clients with:

  • Are they looking to bring in new customers with this promotion or sell more to existing customers?
  • How do they track response and read results?
  • What kind of return on their advertising dollars are they expecting?
  • What kinds of tests could I recommend to help them reach their goals? What headlines, guarantees or offers haven’t they thought of?
  • Who are their main competitors? What offers do well in their niche/market? What kinds of products or services seem to be selling best?
  • Where do they advertise? Radio? Internet? Television? Where are they NOT advertising, that could be a good, affordable place to test something new?

Clayton also recommends learning everything you can about web-based marketing, which is constantly expanding as online business and e-commerce grows. Get a grasp on a common business model: launching and promoting an e-zine and a website. There are key differences between writing for the web and writing for print.

For example, online, there is no envelope teaser you need to worry about … instead you’ve really got to worry about grabbing your prospect’s attention in about two seconds or less. Otherwise, they can click away at a moment’s notice. So you’ve got to take into consideration your copy’s relevance to what your online prospect is searching for.

Learn these distinctions, and you can offer your services for web-based promotions as well as direct mail and print.

This is the kind of thing that separates the top earners from the rest.

With this kind of know-how, you’re no longer “just” a copywriter. You become a trusted advisor who brings immeasurable value to the table. And that’s when you can take a bigger chunk of sales as your compensation, significantly boosting your yearly income.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: February 27, 2013

2 Responses to “What Separates GREAT Copywriters From the Rest”

  1. Great article, Guillermo!

    Copywriters are hired to solve problems.
    The more problems we solve that increase a company's bottom line, the more money we earn. Why? Because value is about giving more than you receive. And the more value you create, the more valuable you become.

    Thanks again, Guillermo. Keep up the great work!

    RNin2013February 27, 2013 at 11:48 am

  2. Thank you for the great tips. I've gone down the rabbit hole. Every time I click on an article, there are more at the end which lead me deeper and deeper. All great advice though so I'll burrow on.

    Donna ChubbApril 23, 2013 at 2:47 pm


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