A Second Career as a Copywriter Pays Off in More Ways than One
Charlie Meyer retired from his 30-year career in real estate sales and construction in 1995. But he wasn't ready to quit working by any stretch.
Charlie, 81, went into copywriting and business consulting. Writing all those brochures and ads over the years for his real estate projects definitely helped speed up his learning curve on the copy side of things. And with marketing being such a big part of any business, it's made him an in-demand consultant as well.
He counts Wells Fargo Mortgage, Bank of America, Pulaski Bank, Pulte Mortgage, Citibank, and several small businesses as his clients.
Four years ago he joined AWAI, seeking to refine his copy skills, especially in the area of web writing. Nick Usborne's programs, including Copywriting 2.0, were his go-to resource.
“It has been a tremendous help to me in writing emails, stories, and website content. I have learned why key words are so important in many documents and especially web site pages,” says Charlie.
Through it all Charlie has been able to indulge in his love of writing with his new career, and he enjoys the freedom that comes with it.
“It is a way to express yourself. I find that I am never bored because there is always something to write about,” says Charlie. “Another thing very important to me is the fact that I can write anywhere.”
Check out Charlie's freelance website: www.whitepaperforyou.com.
Web Copywriting 2.0: Your Complete Guide to Writing Web Copy that Converts
Learn how to become an in-demand online copywriter for companies big and small. Online copywriting expert Nick Usborne shows you how to write web copy that converts. Learn More »