Are You Cheating Yourself Out Of Income?

Cindy Cyr here. It's great to back with The Writer's Life.

This week I want to share five of the best lessons I’ve learned from Dan Kennedy, who is not only a master copywriter but also a coach who has helped many people go from zero to multimillion dollars with their information marketing businesses. When you apply Dan's lessons, clients come searching for you – and you can pick who you want to work with. And you'll make more money too.

Today I'm going to talk about why it’s important to not put off marketing yourself as a copywriter.

It wasn’t until I signed up for Dan's The Business of Copywriting seminar that I truly started paying attention to him.

Before the seminar, he began sending us little packages with books and things that would help us get more out of attending.

Seeing the heavy emphasis on direct mail, I thought maybe I had signed up for the wrong seminar. I'm mostly a web writer.

So I voiced my concerns to AWAI.

The next thing I knew I received a personal letter from Dan himself that had a huge impact.

He told me that it didn’t matter whether you're writing offline, online or broadcast media. None of that matters if you don’t learn to “attract, secure, keep, and develop the kind of clientele who can keep you in the style you’d like to become accustomed.” Putting an emphasis on marketing myself is one of the best lessons that has stuck with me so far.

It’s common to put off creating marketing for your own business. You think …

“I’ll start making phone calls to prospective clients once I finish this program.”

“I’ve got to finish this assignment first, then I’ll put together a sales letter to market my services.”

“I know I need to put a website up, but I just don’t have the time.”

Make the time. Do at least one business building activity every day to market yourself.

Remember, you can become an extraordinary writer, however, if you don’t spend time focusing some effort on the business side, you'll cheat yourself out of significant income.

Do you make time to market your business? If not, what change will you make today? Leave your comments below.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


Click to Rate:
Average: 5.0
Published: March 11, 2013

3 Responses to “Are You Cheating Yourself Out Of Income?”

  1. Hi Cindy, I was just grappling (actually beating myself up) with this very subject...getting off my duff and, as you suggest, dedicating time every day to work on a business building activity. The timing of your article couldn't have been better for me...just the nudge I needed.

    Alan SteacyMarch 11, 2013 at 9:21 am

  2. Hi Cindy,

    This is my target for this week to consistently do something to build my business and marketing myself. Thanks or the great reminder and inspiration.

    Tasia

    Guest (Tasia)March 11, 2013 at 7:34 pm


Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)


This name will appear next to your comment.


Your email is required but will not be displayed.


Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters


Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)