Check Out These Two Samples
Ed Gandia here with the last installment of this week's series on "warm email prospecting."
On Monday, I showed you why warm email prospecting is an ideal strategy for freelance writers … when done right.
Yesterday, I explained why this prospecting approach is NOT just for seasoned freelancers. And why it's actually an ideal for your first three years in business.
Today, I'll show you how your prospecting emails can stand out, even if you don't yet have much experience as a freelance writer. What really matters is that you include all the necessary elements.
Let's take a look at an email a fairly new freelance writer could send to a prospect. You can model your own emails on this example.
SUBJECT LINE: I saw that you're publishing a lot of white papers
I've come across your website a few times and I noticed that you're starting to publish a lot of white papers.
Do you have an internal resource for this? Or are you working with an outside professional?
I ask because I'm a business writer who focuses on white papers, eBooks and long-format reports. Depending on your situation, I may be able to help you get these pieces produced faster and more cost effectively.
Here's a page on my website that describes my background and experience: [URL]
Would it make sense to connect on the phone to discuss how I may be able to help?
Do you see how it is relevant and personalized? It was also short and got right to the point.
The freelancer also mentioned an area of specialty. That doesn't mean she has to have years of experience doing that kind of work. It just means that this is one type of work she can do.
Even if she only has a couple of samples — and even if both of these are samples from a writing course — that can often be good enough to show the prospect that you're capable of doing the work.
I know this from personal experience, because that's how I landed my first set of projects as a freelancer. By leveraging a bare-bones set of samples.
So don't fail to give warm email prospecting a try just because you're new or lack experience. That's when this strategy can often help you the most. And as your business grows, it can become a great way to maintain a weekly prospecting habit.
Questions, comments, feedback? Make sure to post them on this page. I've been very active all week answering questions from readers. I'll be happy to address any questions you may have about this prospecting approach.
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