Coaches Bring Out the Best in You

We’ve been in Copywriting Spring Training together this week, and so far, we’ve talked about practicing and fine-tuning our skills. Today let’s talk about another important element of success — the coaches.

In addition to the head coach/manager, a baseball team typically has base coaches (positioned on the field near first and third base), a bench coach, hitting coaches, and pitching and bullpen coaches. Some of these coaches also specialize in outfield, infield, base running, or catching.

In fact, this year, a Major League Baseball team can have a total of seven coaches in the dugout … seven!

An individual baseball player generally doesn’t interact with all seven of a team’s coaches. But if a player needs help with hitting, he’s going to work with the hitting coach. If he’s a pitcher, he’s going to have the guidance of a pitching coach. You get the idea …

As copywriters, we also should seek out expert, specialized instruction that is results-oriented and that will improve our likelihood of success.

Call it a coach, a mentor, an instructor … whatever.

When you invest in and follow this kind of guidance, you’ll stand way above the competition.

When I first joined AWAI’s Circle of Success, I was thrilled with the opportunity to have a coaching call with Rebecca Matter, AWAI's co-managing partner, to map out a plan to achieve the kind of writer’s life I wanted.

Like any good coach, she asked tough questions and made me dig deep. And she made me believe I was capable of more than I originally thought.

Coaches take players (and copywriters!) to another level. It can happen through one-to-one personal sessions or by virtual coaching through a program, webinar, or other class.

So if you’re struggling with marketing yourself, seek out help. Need to improve your web writing skills? Get help with that! Not quite mastered writing compelling headlines, persuasive calls to action, or convincing closes? Find an expert whose work resonates with your own style and learn from them.

Today, please leave me a comment about the type of coaching you’ve received (personal or virtual) that’s helped you reach new levels of success. OR tell me about the coaching you’re going to seek out!

And if you want more tips, read my article that reveals “8 Steps to An MVP Copywriting Career.”

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Published: March 27, 2013

5 Responses to “Coaches Bring Out the Best in You”

  1. Michelle

    I am looking for somebody to help me that;
    1 Make comments on my job, I wrote the restaurant letter, and I still don't know how was it. I sent to the forum, I haven't see any comment on that.
    2. I called to members service and their response was follow the program. In another time, nobody answered me, to very simple questions.
    3. As a PWA member I haven't seen nobody answer my message.
    I would like to get in contact with a person experienced or not that don't charge too much.

    OscaritoMarch 27, 2013 at 5:42 pm

  2. In 2008 I signed up for mentoring with AWAI'er Monica Day. Having a coach not only helped with the quality of my writing--but also helped me improve my organization and focus. Just being accountable to someone else helped to keep me motivated.

    I ended up winning one of the Bootcamp challenges that year, thanks to some great mentoring.

    If you feel like you need an extra push, some suggestions to improve your copy, or just some help getting your act together (that's me for sure), consider working with a coach or mentor.

    Donna KaluzniakMarch 27, 2013 at 9:51 pm

  3. Since beginning the AWAI program, I notice copy everywhere. One thing I do now is to pay very close attention to headlines (not my strongest suit yet) and their placement in print and online copy. That helps alot especially when I go back and review lessons for comparison.

    DeeDeeBMarch 28, 2013 at 10:04 am

  4. Hi Michele,

    Very interesting insights. I have had a Mentor for the last 4 years in Personal Development and her trainings have been instrumental in my playing my best game. I'm new to the AWAI Copywriting Program and one goal I have made is to be at Boot Camp to meet with the possibility of new Friends/Mentors.

    RoseDallasMarch 28, 2013 at 12:43 pm

  5. @DeeDeeB, that is awesome. Isn't it amazing how the words/copy comes alive once the mind is being trained.

    RoseDallasMarch 28, 2013 at 12:44 pm


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