How to Guarantee a Six Figure Income
Today I’m continuing with Dan Kennedy's business-boosting secrets by sharing one that many info-marketers Dan has coached credit as the idea that gave them a huge financial breakthrough. Personally, I wish I’d known about this when I first started my copywriting business. It helps guarantee a six-figure income each year and relieves stress by helping create a consistent flow of work.
My first couple of years as a copywriter most of my work was "one off." I’d write copy for a website or I’d do a series of auto responder emails. But then the job would end and I’d be on the hunt for the next one.
My income was not consistent. One month I’d make $9,000, the next $1,200. It was stressful not knowing where my next piece of business was coming from.
Dan taught me that if you bundle a bunch of different things you can do for a client into a package, and give a compelling price, you can often make a lot more money. It's similar to what you see at a fast food restaurant that bundles menu items to sell a “meal deal.”
Bundles help you create consistent work flow. And you develop a relationship … which creates trust … which can lead to referrals. The client not only saves money, they don’t have to continually bring new writers up to speed.
Here's how it works …
Every client that approaches me is offered three options.
- An a la carte option – In other words, they can hire me to only write a website or only write a sales letter. Once that one project is done, we go our separate ways.
- A 6-month option – This is where they agree to purchase a certain amount of copy from me every month for six months. I offer a discount off the a la carte rate. For example, they might agree to have me write two auto responder series and four content emails every month. That way I am guaranteed to write 10 pieces of copy for them every month at a set price.
- A 12-month option – Services are bundled like the 6-month option, but with an even deeper discount. (You can learn more about setting up your own package plans by reading my article “How to Create a Pricing Structure that Builds Consistent Income.”
Ninety percent of clients take the 12 month option when I offer it. Before I offered bundles, I would begin each year only knowing what I’d make one month at a time. Now I have over six figures of guaranteed income already booked by January 1st, every year.
How do you create consistent income in your business? Share your ideas in the comments here.
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