Web Writer Uses Newfound Skills to Help a Worthy Cause in His New Hometown

Richard Lacey, a two-year AWAI member, values the writing he does for clients. He's spent the last year building up his skills in web writing and for working with information marketers after five years of developing and writing grant proposals in education, employment, training, and economic development.

“My grant writing clients include consulting for foundations (Ford Foundation, Panasonic Foundation) and non-profit organization (Outward Bound, SkillSource (VA). and SharingWorld,” says Richard.

But it's his work for a nonprofit group that's helping save the waterways of his town of Oxford, in upstate New York that really inspires his passion these days.

“I decided to put my new knowledge and skills to the test by launching a major website. After practicing the 'how to' methods through the money-making website program and the 'how to love … marketing' program I am now the official Webmaster for the Oxford (NY) Visionaries!

“That website is www.oxfordvisionaries.org, and it runs over 60 pages, some of which are themselves as long as 50 or more documents, including videos and countless links. I'm now working on enhancing SEO and transforming the home page into a political tool for a major campaign against opening our upstate New York town and village of Oxford to hydrofracked gas drilling.”

That's quite an accomplishment for a self-described “Luddite.”

Copywriting 2.0 came as a revelation to me. Almost everything in Nick's text was new to me – especially the concepts he spells out in the first section, when he absolutely convinced me that writing for the web is fundamentally different from traditional writing,” says Richard.

Web Copywriting 2.0

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Published: March 28, 2013

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