Building Your Portfolio is Easier Than You Think
Lane Sennett back for Step 2 in My 5 Steps to Success series. Today, I'd like share how I built my portfolio, which is an integral part of getting hired.
How do you prove to yourself and your prospective B2B clients (or clients in any other niche for that matter) that you can do the work? Start by creating samples for other B2B businesses.
You could do work for a family friend or local company. Create a practice web page as if you owned a business in your niche or other piece of copy for a company you find online. And, of course, write the content pages of your own website.
I volunteered and helped some friends with their small business website pages, wrote a case study, and a few blog posts. This gave me some experience dealing with business marketing challenges even though these businesses were not in my specific technology niche. I also found a few technology websites and rewrote their landing pages and added headlines.
A critical point I wove throughout my own website content was how my experience as an IT consultant working for both technology customers and vendors, gave me a unique insider’s perspective of their business and their customer needs.
Your niche research will reveal your own unique perspective which you can provide your clients based on your background and experience. Knowing that business, what are they missing? Develop this to create your Unique Sales Proposition (USP) and describe it thoroughly in your website pages.
Like Rebecca says, “You know way more than you think you do!” based on your history combined with the AWAI training, resources, and materials. You have a lot to offer, even if you're a new copywriter.
These activities will help build your confidence in your own writing abilities and talking to clients about their marketing challenges and goals. By starting out with people you know, you'll be confident as soon as a real client calls.
Now you may be wondering, how did I keep moving forward through these steps and stay motivated? Tomorrow, I’ll explain the wonderful support network, proofreading assistance, and goal tracking my mastermind group provided (and still provides on a weekly basis)!
Do you have questions or comments about creating your samples or website? I’d love to hear from you and help with your path to B2B freelance success.
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