Get Your Writing Business Up and Running Now by Specializing

Yesterday we talked about choosing a specialty and how it can accelerate your success. There's no need to know everything about copywriting before diving in to your new freelance career.

Yet, many of us writers hold ourselves back by feeling like we have to know it all before approaching clients.

Home Depot specializes in home improvement supplies. If you want scented body lotion, you would go somewhere else – like Bath and Body Works.

Likewise, you can be a copywriter who specializes in e-newsletters for the pet industry. If someone wants a white paper for a B2B technology company, they would need to find someone else. But, don’t worry – there are plenty of pet companies who need e-newsletters. And because you’re specialized, you'll be much in-demand for those projects.

Just think about it this way – specializing in something will allow you to get up and running now without having to worry about all the other stuff you haven’t learned yet.

You focus your training and research on that specialty and get really good at it.

But, keep in mind; specializing isn’t the same as choosing a niche …

A niche is commonly an industry like personal development, natural health, or the Christian market.

A specialty is typically when you choose a type of writing to focus on – like autoresponders or white papers.

Then, when you’re making money as a paid writer, you can add other specialties, if you want.

Or you’re likely to be so successful in your one specialty that you just keep doing that, getting better, raising your rates, and living your dream writer’s life.

That’s what Jay White does with autoresponders for the golf niche. Pam Foster does it with SEO copy for the pet niche.

What examples of specializing can you think of? Let us know by commenting here.

Tomorrow, I’ll tell you about my specialty and why I chose it.

Creating Email Newsletters

Creating Email Newsletters For Professional Service Firms

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Published: April 23, 2013

2 Responses to “Get Your Writing Business Up and Running Now by Specializing”

  1. Not sure what I want my specialty to be, but I don't know yet what the difference is between auto response and white paper.

    Donna ChubbApril 23, 2013 at 2:22 pm

  2. Hi Donna,

    Autoresponders are a series of follow-up emails sent out to leads who opt-in. They are prewritten and set up to automatically go out in order within a specified timeframe.

    White paper are authoritative reports written to provide readers with a detailed understanding of a specific product, technology, or method, white papers are often used as part of the sales cycle by business-to-business companies.

    I hope that helps!

    Best, Christina

    Christina GillickJune 5, 2013 at 11:11 am


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