How to Choose a Writing Specialty
Yesterday we talked about why you should choose and combine a specialty and a niche. Today, let’s talk about how to choose a specialty.
First, you should spend some time thinking about what you want out of the “writer’s life” … Why are you doing this? What do you hope to gain?
A steady monthly income with part-time work? You might want to specialize in money-making websites.
Short, quick projects? You should consider e-newsletters or autoresponders.
Freedom? Nearly any specialty will give you the freedom to work from anywhere and according to your own schedule.
Once you figure out what you really want out of the “writer’s life”, pick the specialty that will allow you to have what you want most.
You might also consider the type of writing you’ve done already and enjoyed. Your specialty could be right in front of you.
For example, if you enjoy writing more editorial type content, you should think about specializing in blog posts or e-newsletters.
Finally, make sure there’s work in your niche and specialty combination before you jump into it completely. Here’s a great article on doing just that.
If you chose the pet industry and blog posts, there are likely plenty of clients who have or need a blog: vets, pet supply companies, animal trainers, dog food companies, etc.
But, consider how much they pay because blog posts typically pay less compared to copy that can be directly responsible for new purchases – such as sales letters or e-newsletters.
Do you have any questions about choosing a niche or specialty? If so, please comment here.
Tomorrow we’ll talk about the exciting benefits of my new favorite specialty.
In the meantime, if you’re interested in a specialty that involves short, simple projects that “sell without selling,” check this out.
Creating Email Newsletters for Professional Service Firms
Imagine enjoying the writer’s life — the freedom, the pay, the satisfaction of helping businesses — while writing short, fun content. Discover a little-known-but-extremely-profitable writing niche.
Learn More »