What I Learned About Specializing From the “Queen of QVC”
Christina Gillick here.
When I first started freelancing, I thought I had to know EVERYTHING about writing and marketing.
The worst part was I couldn’t keep up with all the information coming at me. I thought I would never learn enough.
But then, I decided to just go for it – even though I didn’t feel “ready” yet.
I started small with articles. Once I felt confident with that, I started taking on email projects. Now I’m writing sales letters, but I’m still a long way from knowing everything about copywriting.
While watching the TV show “Shark Tank” last week, I learned that’s okay!
On the show, “the Sharks” are accomplished business people in their respective fields. They listen to offers from aspiring entrepreneurs who need investments from the Sharks.
Sometimes the Sharks fight over an investment, sometimes none of them want to take the risk. (I’ve learned a lot about business and marketing just from watching this show.)
But, here’s the big lesson: each Shark has their own specialty, and they rarely even talk about a deal outside their specialty.
For instance, Lori Greiner has been called the “Queen of QVC" which is a televised home shopping network. If an inventor comes on the show that has something she thinks would sell on QVC, she fights for it – and usually wins!
But, if the product isn't right for QVC, she has no problem saying, “This is outside my area of expertise. I wouldn’t be able to help you. I’m out.”
If she can do it, so can us as freelancers. I'm talking about specializing.
Once you've specialized, there’s no shame in saying, “I don’t know that. I can’t help you” if someone offers you a project outside your area of expertise. (But, you could get brownie points by referring them to someone who can help them.)
Tomorrow we’ll talk more about specializing (and how it’s not the same thing as choosing a niche.)
Also, later this week, we’ll talk about the easiest type of project you can specialize in right now. (If you don’t want to wait, click here.)
So, how about you? What is your specialty? Or what are you considering? Comment here to let us know.
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