Three Ways You Can Start Landing Social Media Clients Right Away

When it comes to making money with social media, the first thing people ask me is how they can land some clients.

That’s a fair question!

First of all, keep in mind what I said a couple of days ago. While you can choose to offer stand-alone social media services, you don’t have to. You can use your social media smarts to add value to your existing lineup of writing and copywriting services.

But for everyone who wants to turn social media into a new revenue stream, let’s look at three quick ways to get started.

1. Offer social media services to your existing clients.

If you are already working as an online copywriter or web content writer, simply add a Social Media tab to your website.

And next time you talk with any of your clients, current and past, let them know about your new lineup of services, which might include: social media strategy and planning, writing social media content, optimizing web content for social media, using social media as part of promotional campaigns, and so on.

Remember, it's easiest to sell something new to an existing, satisfied customer. They already know, like, and trust you. I'm willing to bet they will be very happy to hear what your social media capabilities are. Your customers need social media. You'll only be making things better for them with this skill.

2. Explore the social media activities on non-clients within your niche.

Most companies have social media sites on Facebook. But … the majority of them are not done well. More often than not, they created the page, but then did almost nothing with it.

Your opportunity is to approach those clients, help them use social media so it actually works for them. And, now they are a client, you can also present them with your online copywriting and content writing services.

Reaching out to non-clients may seem a little more intimidating. Don't let that stop you. Too many businesses need this service for you to hold back. Social media can be your foot in the door. Take advantage of that.

3. Find local, retail clients.

Social media is huge among local retailers.

Let me give you an example.

I went into my local veterinarian’s office last week and immediately noticed some gift baskets on the counter. What were they for? The receptionist pointed to some fliers, which described their monthly Facebook draw.

When I got home, I went to their Facebook page, saw that this month is “Dental care for pets” month, read about the gift basket prizes for the month, and so on. Their updates were really interesting … lots of useful information, links to third-party resources, lots of comments and discussion.

If I were launching my own social media business, I could take that model and sell the idea to dozens or hundreds of other local retailers.

How many local retailers can you think of that you could be helping? Make a list today of who you could contact, and begin.

So, that’s just three ways to get started with social media, all of them pretty simple.

Which of the three can you see yourself starting with? The important thing is that you start. Social media can make all the difference in your business. But, you must begin. I can't stress this enough.

And that’s it for today.

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Published: April 18, 2013

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