Do You Have this Secret Fear?

We’ve been talking about writing e-books this week.

Today, we’re going to talk more about the making-money part.

Specifically, selling.

When it comes to selling your e-books for passive income, there are just a few things you need to know:

First off, you’ll only be dealing with people who want to know more about your e-book. They’ll come to your website because they share an interest in your topic, or because you offer solutions they want to know more about. Talk about warmed-up prospects!

To get to your website in the first place, they’ll either click on a link in an email, on a search engine result, or on some other promotional link. (Note: Tomorrow, we’ll talk about how to get your website, email, and other link-builders set up.)

In all cases, you’ll want to write copy that lets your readers know what’s in it for them if they read your e-book. In other words, highlight the benefits your e-book provides.

Let’s revisit my triathlon topic. I could write a whole e-book on what to eat before a race.

So any copy about that e-book — either on the ad or sales page — would emphasize how this knowledge will benefit my readers: more stamina and endurance, which leads to better race times.

A good trick to writing persuasive copy that highlights benefits is to use the “So what?” approach after every benefit. Here’s how it works:

First, state your topic: What to eat before a race.

Then, state your first benefit: Eating smart means you’ll feel better during the race.

Next, ask yourself, So what?

Answer: If you feel better during the race, you’ll go faster.

So what?

You’ll be more satisfied at the end of the race. You’ll be proud. Your training will be justified.

And so on.

Once you have your deeper benefits, that’s what you want to write about in your sales copy.

One final note about selling your e-books … You should include an email sign-up box on your website so you can send prospects more information about your e-book, increasing the chances they'll buy. That’s how you build a list of interested prospects for this e-book, and any others you write in the future.

Bob Bly's Ultimate Guide to E-Book Writing Success

Bob Bly’s Ultimate Guide to E-Book Writing Success

Bob Bly shows you exactly how to build a six-figure passive income in under two years writing, publishing and selling your own e-Books. It’s the easiest, fastest, surest way to earn six figures. Learn More »

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Published: May 1, 2013

2 Responses to “Do You Have this Secret Fear?”

  1. Hi, Mindy The deeper benefits of my ebook are the ease of the exercises. You can do most of them sitting on your bed. And if you can't stand, you can do only the ones that can be done while sitting on your bed and still get real benefits from them. And even those exercises will help you gain your health enough to make your life better.

    Guest (Anna)

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