Find an "Admiral's Club" for Copywriters

Steve Roller here, back with day two of The Writer's Life. Yesterday we talked about the Image Checkpoint and the importance of looking and feeling the part of a successful copywriter.

Improving your image will get you moving in the right direction. Your increased confidence gives off a vibe of "I deserve success."

If you're anything like me, you want that success now. A common refrain I hear is, "I don't have time to wait a few years. I need it now!" In other words, "Is there a shortcut to success?"

Yes, there is a secret to fast-tracking forward.

Before I reveal it, a quick travel story. On a recent flight back to Chicago, I sat next to a wise businessman. This guy, JS, is the head of a national RV parks and campground association. He's given hundreds of business speeches, has met five U.S. Presidents, and has influenced many legislators to see his point of view. He's also built a dozen or so successful businesses and isn't slowing down in his 60s.

JS asked me if I fly often, and offered this advice: "The best thing I ever did was join the Admirals Club last year. I meet sharper, like-minded people, and get more done in less time in the Admirals Club lounges than I ever did hanging out in the gate area with everyone else."

American Airlines promotes its Admirals Club with this tagline: "Keep productivity soaring." Want to be more productive when you travel? Walk through the Exclusive Checkpoint where private work areas, conference rooms, complimentary snacks and beverages await (plus a lot of movers and shakers you'll connect with.)

Want to be more productive and take your copywriting to the next level faster?

Walk through the Exclusive Checkpoint by surrounding yourself with high achievers. That's why I joined Circle of Success and go to AWAI's Bootcamp every year – admission is free with my COS membership. I take the time to go because it's essentially a three-day, all-access pass to AWAI's version of the Admirals Club.

Just like my chance in-flight meeting with JS, a couple years ago I met Kelvin Parker at Bootcamp. He's a brilliant copywriter and marketer who has given me some great advice and insight over dinner and drinks. Where else would you get that?

Even easier, you could join a copywriting group on LinkedIn or Facebook that fits your style. Start interacting with its members, which could lead to deeper professional relationships.

There's something about simply walking through the Exclusive Checkpoint that sets you apart. Like JS told me about the Admirals Club, "Once you join, you'll wonder why you didn't do it sooner."

Questions about walking through the Exclusive Checkpoint? Not sure what's on the other side, or what the returns might be? Ask me anything or leave a comment here.

Next up: Why doctors and lawyers are well-paid and so successful, and how you can apply their one simple secret to your writing business. Watch for it tomorrow.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

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Published: May 7, 2013

2 Responses to “Find an "Admiral's Club" for Copywriters”

  1. Really liking your series Steve. Dusting off my suit coat and checking Amazon for an Admirals hat! Ya gotta look the part, right?

    Alan Steacy


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