Is There Anybody Else Out There?
It’s Day 3 of choosing your topic for your Money-Making Website … and today is a very exciting day. Today we’re going to start looking at the scope of each niche.
Basically, we’re doing market research to judge the size of your potential audience … with the goal of figuring out if one of your chosen topics can be lucrative.
Because the truth is, if no one else is interested in your topic, they’re not going to come to your website … and that website isn’t going to be very profitable.
Remember, we’re looking for a topic with a lot of general interest, but with an audience that is not being served well.
In his program, How to Write Your Own Money-Making Websites, Nick Usborne says, “Who you choose to write to is going to determine your specific ‘slice’ of your niche.” And that is where you’re going to find the most profit.
For example, habits was also on my list of interests.
I don’t want to write to middle-aged people looking for peace in Zen-based habits … Leo Babauta at ZenHabits.net has that covered.
Instead, perhaps I’ll write to young millennial professionals who want to create good habits to develop their careers efficiently. That would give me my own slice of the vast self-development market.
But how do I know if there’s enough people out there like that?
Action Step: Add “Audience” to your brainstorming notes. Go through each of your niches and imagine to whom you’re writing.
You can use some of these demographics to help you brainstorm:
- Is she a beginner or expert in your topic?
- How old is she?
- Where is she in her career?
- Is she family oriented?
- What are her hobbies, passions, or goals she wants to achieve?
When you can answer some or all of these questions, you’ll know specifically to whom you’re writing … and that will help you frame your entire site.
Next, Google your specific topic again. Do lots of blogs and websites come up? Are there books or other products available? If so, that means that your topic is popular and potentially lucrative.
Now, are some of those blogs or websites specifically directed towards your audience? If not, congratulations! You’ve found a gap in the market.
How are you feeling about possibly starting a Money-Making Website at this point? Have you found a topic you’re excited about? Let me know in a comment below!
And tomorrow, we’ll discover exactly how you’re going to make money with your new website!
How to Write Your Own Money Making Websites
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Well, this is a great little piece, that reminds us of the importance of narrowing it down! My main activity is as a business writer, specialized in writing content and case studies for consulting firms (so, I have nailed the narrow niche in my main job!). However, I do indeed want to have a money making website, and here is my "funnel":
Audience:
People who want to eat less sugar and fewer carbs People who are interested in alternative approach to nutrition Diabetics who fit the above Parents who want to get their diabetic child's nutrition right
claire LYELL the Culture Pearl – May 29, 2013 at 1:10 pm
Rae:
You are making some great points. Almost wondering why you plan on taking Nick's course ;-)
One point - when discussing your choice of topic it appears to be gender neutral and yet all your bullets that follow you refer only to "she" suggesting that the site you are proposing will focus on issues that relate only to women in the work force. I know that when writing something like this it is hard to be gender neutral but something to think about and clarify in your thinking and writing
Simon Lock – May 29, 2013 at 2:05 pm
Hi: I'm waiting for the course to get to me in email! so excited ! I have been thinking about my topic for awhile. so far I have how to take care of kittens? Is this a good start? thanks!
Frannie – July 17, 2013 at 12:38 pm