The Final Checkpoint to Breaking Barriers

I said it on Monday and I'll say it again. The writer's life really is yours for the taking. Learn how to write copy and you have a skill that will pay dividends forever.

This week we discussed …

  • The importance of looking the part by going through the Image Checkpoint.
  • How you can set yourself apart from your peers by passing through the Exclusive Checkpoint.
  • How to start getting the fees you deserve by navigating the Credentials Checkpoint.
  • Why strolling through the Objective Opinion Checkpoint will tell you when you're good enough.

Today I want to address one last concern that I hear from many copywriters: "I can't keep up!"

I know it can be hard to keep up with trends in web copywriting, search engine optimization, and social media. There's a ton of information to know about various B2C niches, or the exploding area of B2B copywriting.

One of my biggest fears is that a client will ask me to do something simple, and I won't have a clue what they're talking about.

The solution? Read what you can as long as it's relevant and related to your niche, and build a library of top-notch material.

Back in the early 90s, I sold legal books to attorneys to build up their libraries.

Attorneys invest three years and a lot of money going through law school, but they don't know everything. Sometimes they bought a $600 book just for one case they were working on.

The resources gave them incredible confidence. They knew they had solutions at their fingertips, and it also positioned them as experts.

You can achieve a similar status and level of confidence with the Expert Resource Checkpoint.

Start building your library with classics from guys like David Ogilvy, Eugene Schwartz, Claude Hopkins, and John Caples. Hopkins' Scientific Advertising and some others are available free online. Soak up more contemporary authors like Bob Bly, Dan Kennedy, Seth Godin, and Robert Cialdini. Read online blogs and newsletters.

Another efficient way to get expert resources: Join the exclusive Circle of Success. You get every program AWAI publishes, plus anything that comes out in the future.

I've gotten new clients based on sending a proposal with one piece of information I got from one program. I've been able to take on tens of thousands of dollars in projects because I had the resources to follow through.

A huge library of expert resources also builds your confidence. You know that you have instant access to everything you'll need as a professional copywriter.

Is this your year to break through to the next level? If you don't mind sharing, let me know what your plan is in the comments.

Then walk confidently through each checkpoint, and claim your share of the writer's life.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »

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Published: May 10, 2013

2 Responses to “The Final Checkpoint to Breaking Barriers”

  1. History has proven that this is the perfect time for my breakthroughs.

    When I started work in my first career as a linguist, I began in June.

    When I launched my next career in healthcare years later, I began in June.

    Now, Circle of Success enrollment is open to all writers who wish to apply.
    Guess when classes start? Early June!

    So yes, this is the perfect time of year for me. Spring is about growth and fresh starts. I'm chomping at the bit...

    Great job this week, Steve. Thanks so much!!!


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