Free Teleconference:
Writing White Papers & Case Studies

White papers and case studies are two of the most lucrative and in-demand opportunities for writers who want to make a living in the business-to-business (B2B) industry.

And during this free one-hour training session, noted B2B copywriting experts Gordon Graham and Ed Gandia will share everything you need to know about breaking in and tackling these hot projects.

In just one hour you’ll learn:

  • Why content marketing is hot and how to take advantage of that with white papers or case studies …
  • The variety of companies who need and use white papers and case studies as part of their daily business structure … and how you can be part of their solution …
  • How much money you can make writing white papers and case studies for B2B companies …
  • Why these types of projects spin off into additional work and repeat business …
  • How to break into this market – even if you are starting from scratch …
  • And a whole lot more.

Streaming Audio (right-click to save)


Writing for the business-to-business market is one of the easiest ways to make a living as a writer. And writing case studies and white papers is the easiest way to get started.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »

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Average: 2.3
Published: May 22, 2013

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