Boost Your Freedom Fund AND Your Copywriting Business

It’s June Steward again. Today I’m talking about how you can build up even more Freedom Fund income — and promote your business at the same time.

The way to do this is to write and create an information-marketing product.

In a way, this is really an extension of the e-book concept we talked about yesterday. E-books are a type of info-marketing product.

But info-marketing products can be much more than e-books. They can include special reports, how-to guides, courses, and full-length books in digital, online, or hard-copy format. You can even make your information product a series of videos or downloadable mp3s.

Info-marketing is about selling ideas. For many business owners, including copywriters, info-marketing products are a profitable sideline. And it’s extra promotion for their existing business.

A hotshot copywriter sells the manual and video seminars to his three-day course. A realtor sells his book about how to make a million a year buying and selling property. A health guru sells a month-long organic mind and body bootcamp package.

If you’re new to copywriting, you could create an info-marketing product based on your past work experience. If you worked as a chef, you can create a fun 30-day cooking plan guaranteed to tickle taste buds and help your reader shed pounds.

This is partly what makes an information product so much more lucrative than an e-book. If the information contained within it is highly specialized and exclusive to an industry or a niche then you can charge a lot more.

A simple e-book about a hobby may sell for $10-$30. But what if you produce an industry-specific information product with valuable how-to tips? It could potentially make someone thousands of dollars or revolutionize their life. Such a product can sell for $500. Or even $5,000!

Keep in mind, it’s passive income you’re after … money that comes in whether you’re working or not. So be sure to focus on e-books, courses, or anything you only have to write once. (Subscription newsletters are also info-marketing products, but you have to keep producing them, issue after issue. So, although you may be getting regular income, it’s not actually passive income.)

Info-marketing products could be a good fit for you if:

  1. You have specialist knowledge that could add a lot of measurable value to someone’s life or business.
  2. You are already running a business where you can use existing knowledge and resources to create a secondary income.
  3. You enjoy teaching and empowering others.

What do you think? So far, we’ve talked about Money-Making Websites, e-books, and information-marketing products to generate passive income for your future Freedom Fund. Which one appeals to you the most and why?

Tomorrow, we’ll wrap up with one last method of padding out your Freedom Fund … and with a few action points, too!

Self Publishing

Self-Fulfilled: How to be a Writer and Publisher

Turn your passions into a six or seven figure income. Self publisher Gary Scott shows you how to launch an information publishing business that can give you the income you desire. Learn More »


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Published: June 6, 2013

2 Responses to “Boost Your Freedom Fund AND Your Copywriting Business”

  1. I'm thinking out loud, but I'd do 3 things:

    1. Charge a premium price that's in reach of most budgets. $500 is low enough for the serious to afford, yet high enough to eliminate tire kickers.

    2. Deliver a 30-day Bootcamp in bite-size chunks via autoresponder program. No information overload, and folks can benchmark their progress.

    3. Offer a "fast forward" option to customize and speed up lesson delivery. Faster workers could recoup their $500 sooner and earn profits in 30 days or less.

    RNin2013June 6, 2013 at 9:49 am


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