It Only Takes a Spark
It's a myth that writers spend all their time alone. While quiet writing time is great for finishing projects, connections are what truly power your career.
This week, I'll show you five kinds of people you need in your life as a writer so that you can get what you want from your writer's life. You may be surprised at who they are – and how easy it is to meet them.
So let's get started …
The first people you need are your inspirations.
Inspirations show you what's possible to achieve as a copywriter. They give you something to aspire to by giving you a living picture of your options.
My first writing inspiration was Bill Bonner. His newsletter, The Daily Reckoning, wasn't specifically about the writing life, but he used to put little personal notes into his daily commentary on the financial markets. He talked about having the freedom to read in the afternoons, spending time with his family, and buying a home overseas. I wanted a life like that, so I did more research on him.
He came from a modest background in Baltimore. But a winning series of sales letters – including a nearly unbeatable letter for International Living – transformed his life. He bought a chateau in France, wrote several books, and built his company, Agora Publishing, into a publishing powerhouse.
And it all started by writing copy …
So Bill was my first inspiration. In studying him, I discovered others, including Mark Ford, Don Mahoney, Paul Hollingshead, John Forde, and Jennifer Stevens. They led me to Bob Bly, Richard Armstrong, Dan Kennedy, Nick Usborne, Mindy Tyson McHorse, and Mike Palmer.
Each one of them inspires me in different ways. And whenever I'm stuck on a project, I pull out one of their books or read some of their old sales copy from my swipe file. It never fails to get me going again.
How can you find your own writing inspirations?
Start reading other copywriters' work and get to know their style. Many have their own websites you can visit or newsletters they offer to subscribers. And you can even follow some of your favorite writers in real time on Facebook or Twitter.
And, of course, watch carefully for opportunities to meet your inspirations in person. For example, I'll be seeing Bill Bonner speak this fall at Bootcamp, and after years of learning from his work, I'm thrilled to finally be able to meet him – especially now that I'm a full-time copywriter! Plus, the day after I meet him, I'll get to hear some of my other inspirations, John Forde and Nick Usborne, give special hands-on training sessions.
Now that I've shared a few of my inspirations, I'd love to hear yours. Who inspires you as a writer? How did you find them, and what do they inspire you to do in your own career? Tell me in the comments here.
The Professional Writers’ Alliance
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