Learning Done Right
The step-by-step plan I needed to complete my proposal to my client was projected up on the wall in front of me. As I copied it down, I made notes about where to put some of my selling points and key testimonials.
Thanks to that blueprint, I was able to confidently put together a strong outline for a new video sales letter (VSL) in just a few hours. And when I met with my client, he was so impressed with the proposal, he added two more VSLs to his order!
Jen Adams here, back to talk to you about the power of finding good teachers and coaches.
Yesterday, we talked about finding your personal inspirations – the people who give you the spark to get started as a writer. But being excited about the writers' life isn't enough – you also have to learn what to do to get good results for your clients.
Enter the teachers …
In the AWAI programs, you'll meet some fantastic coaches and teachers. They're active, experienced writers who can explain the how-to of copy in plain English so you can approach any project with confidence you'll do it well.
For example, I learned the foundations of copywriting from Mark Ford, Don Mahoney, and Paul Hollingshead in the Accelerated Program. I learned about writing for the web from Nick Usborne and Rebecca Matter. Jay White coached me on writing a strong email series, while Mindy Tyson McHorse showed me how to do effective cause marketing campaigns.
And of course, Clayton Makepeace taught me about video sales letters. I won't forget that Bootcamp session anytime soon – or the checks I got as a result.
A good teacher can dramatically boost your income and effectiveness as a copywriter. You build your skills faster, helping you feel ready to take on more work – and bigger projects – in less time than studying alone.
Now, I've been fortunate to get face-to-face instruction at Bootcamp. But even if you can't make it to Bootcamp, there are plenty of ways to connect with good teachers online.
- Attend the calls, webinars, and virtual training sessions offered by AWAI's expert writers and members. These are often packed with great, timely advice and tips on other online resources that will help you improve your skills.
- Participate in discussions on writers' forums, including AWAI's own Groupsite platforms. You'll meet writers at all stages of their careers and find great coaching on your copywriting challenges.
- Join copywriting groups on Facebook and LinkedIn, connecting to other working writers who can help you get new clients, find new resources, and get feedback on your marketing efforts. Start with AWAI's own groups, and then branch out to find more groups in your region or niche.
How has finding a good coach or teacher boosted your career? What steps are you taking now to find teachers who can help you achieve your goals as a writer? Let me know in the comments here.
The Professional Writers’ Alliance
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