Learning Done Right

The step-by-step plan I needed to complete my proposal to my client was projected up on the wall in front of me. As I copied it down, I made notes about where to put some of my selling points and key testimonials.

Thanks to that blueprint, I was able to confidently put together a strong outline for a new video sales letter (VSL) in just a few hours. And when I met with my client, he was so impressed with the proposal, he added two more VSLs to his order!

Jen Adams here, back to talk to you about the power of finding good teachers and coaches.

Yesterday, we talked about finding your personal inspirations – the people who give you the spark to get started as a writer. But being excited about the writers' life isn't enough – you also have to learn what to do to get good results for your clients.

Enter the teachers …

In the AWAI programs, you'll meet some fantastic coaches and teachers. They're active, experienced writers who can explain the how-to of copy in plain English so you can approach any project with confidence you'll do it well.

For example, I learned the foundations of copywriting from Mark Ford, Don Mahoney, and Paul Hollingshead in the Accelerated Program. I learned about writing for the web from Nick Usborne and Rebecca Matter. Jay White coached me on writing a strong email series, while Mindy Tyson McHorse showed me how to do effective cause marketing campaigns.

And of course, Clayton Makepeace taught me about video sales letters. I won't forget that Bootcamp session anytime soon – or the checks I got as a result.

A good teacher can dramatically boost your income and effectiveness as a copywriter. You build your skills faster, helping you feel ready to take on more work – and bigger projects – in less time than studying alone.

Now, I've been fortunate to get face-to-face instruction at Bootcamp. But even if you can't make it to Bootcamp, there are plenty of ways to connect with good teachers online.

You can:

  • Attend the calls, webinars, and virtual training sessions offered by AWAI's expert writers and members. These are often packed with great, timely advice and tips on other online resources that will help you improve your skills.
  • Participate in discussions on writers' forums, including AWAI's own Groupsite platforms. You'll meet writers at all stages of their careers and find great coaching on your copywriting challenges.
  • Join copywriting groups on Facebook and LinkedIn, connecting to other working writers who can help you get new clients, find new resources, and get feedback on your marketing efforts. Start with AWAI's own groups, and then branch out to find more groups in your region or niche.

How has finding a good coach or teacher boosted your career? What steps are you taking now to find teachers who can help you achieve your goals as a writer? Let me know in the comments here.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


Click to Rate:
Average: 5.0
Published: June 18, 2013

2 Responses to “Learning Done Right”

  1. Hello Jen,

    I never wrote anything. I am in my 60's and want to go live in a tropical country at least 6 months out of the year and have an online writing business. I can't afford having that kind of life unless I learn how to write which I've been wanting to do for a long time.
    I join AWAI almost a year ago. How do I practice writing if I don't have much money to spend on program? What's the easiest way to make money with writing?. I am really interested in alternative health.
    Carmen Strating

    Carmen SJune 18, 2013 at 5:34 pm

  2. Hi Carmen,

    You have a great goal - and I actually lived overseas while I was freelancing. Writing does make it easier!

    You can practice by doing all the monthly challenge questions Barb puts in the members forum, and working with your fellow AWAI members on spec pieces and sample letters. The easiest way to make money with writing in alternative health (as I see it) is to research companies you'd be interested in for and doing articles and spec work for them on your way to larger contracts.

    Jennifer AdamsJune 19, 2013 at 4:37 pm


Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)


This name will appear next to your comment.


Your email is required but will not be displayed.


Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters


Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)