Your Link Between Point A and Point B

Some of the most interesting twists in my copywriting life are thanks to my Connectors.

Jen Adams here, back to tell you about a unique group of influential writers and marketers who can dramatically change your copy career.

I call them Connectors, because they link you to new resources and opportunities that fit your skills. They help you find places where your talent will be appreciated and where your copy will get good results.

And usually, you meet them by accident …

Take the conversation I had with Sean McCool on the second day of Bootcamp last year. We talked about life, copy, and our interests over an evening drink. It was fun, but that wasn't the best part.

The best part was the next day, when Sean insisted I go talk to a representative from a company I'd never heard of at the Job Fair. It turns out they were building a newsletter and product suite in one of my favorite niches. Thanks to that connection, less than a month later I went to work for them full-time in Texas.

Sean knew them well. I didn't. But that's the magic of Connectors – they bring separate circles together in ways that change your copy life for the better.

It's easy to meet Connectors at Bootcamp, but you don't have to be at Bootcamp to run into someone who will change your life.

The key is to know what you want and keep your eyes open for people with ties to the resources, contacts, or jobs that will move you toward your goal.

Then, start spreading the word. Let everyone you meet know you're a copywriter. Share your areas of interest and what you can do for potential clients. Ask how you can help them, and see how the conversation unfolds.

It may happen in a few months. Or it may happen tomorrow. But something you say or do will push a button. Someone will say, “Hey, you know what you might be interested in?” They'll go on to tell you about a great book to read or website to visit. They'll mention a company that's hiring or a newsletter looking for samples.

They'll start bridging the gaps between where you are now and where you want to go, so that you get there faster.

The effect gets bigger with time, too, because everyone I know that's been influenced by a Connector likes to share that magic with others. After Sean helped me, I've actively looked for ways to help other writers in the same way. As a result, I've made more introductions and referrals this year than I ever have before – and I'm not stopping.

When I get to Bootcamp this October, I'll be looking for chances to help other writers make new connections. If you're going, be sure to find me, say hello, and share your goals. I might just be your next Connector.

Even if you're not going to Bootcamp, take a moment to think about the Connectors in your life. Where has a chance meeting changed your path? How could you spread the word about your goals to more potential Connectors? Share your ideas and tips in the comments section here.

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Published: June 20, 2013

3 Responses to “Your Link Between Point A and Point B”

  1. Jen,

    I sincerely appreciate these daily emails ,the advice they contain and the gentle mental prodding.

    With these daily reminders that I DO have a viable alternative to my current lifestyle, I have become REALLY focused on completing this course and taking charge of what I do and how I do it.

    Thanks, Ron Z

    P.S. With 40 years experience in all facets of business, I can say with credibility - This is a great course, well written, and an invaluable source of knowledge and experience.

    Ron ZJune 20, 2013 at 2:11 pm

  2. Jen I loved your message today. What a great story. I do believe it is all about connectors as you say. I ran across a friend today who is changing jobs to help a new start-up company that markets medical marijuana. My niche is BtoB medical writing. I never thought about writing to support medical marijuana but she wants to introduce me to her boss to hear some of my creative copywriting ideas. Perhaps I will have a new client, and all from a connector in my life.

    Dede SindelarJune 20, 2013 at 5:21 pm

  3. Jen-

    I've been enjoying your articles this week. I'll be a bootcamp and will love to meet you.

    Can we connect on LinkedIn?

    Sandy FoxJune 20, 2013 at 10:15 pm


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