Freelance Copywriters: 4 Traits that Will Set You Apart
Ever since I got into copywriting, I’ve wondered why some freelance copywriters go on to succeed right out of the gate. While others spin their wheels and go nowhere.
I wanted to find the answer, in large part, for myself. Especially after I’d been in this industry for a few years.
I can’t tell you how many times it felt as though I was going, going, going — and not getting any closer to my freelancing goals.
Then, I’d read about someone who had recently found copywriting. Within a year or so, they’d already blown past me!
Were they more talented? Smarter? More sociable? Better connected?
I wanted to know the answer. And finally, after all these years, I’ve finally found it.
You see, I recently had the great privilege of working with Clayton Makepeace. In case you don’t know, he’s one of the highest-paid freelance copywriters in the world (he’s earned millions throughout his career). And, he’s a heck of a teacher.
He’s taught a good number of folks. Many of them have gone on to become copywriting legends in their own right.
In working with Clayton for this project, I had plenty of opportunities to talk to him and read a lot of his work. As a result, I found the answer to my question.
So why do some freelance copywriters succeed like crazy, while others work so hard, but hardly seem to move forward?
The short answer: The successful ones have four invisible success “factors.”
I say “invisible” because you don’t see them on the surface.
For example, Clayton knows more about copywriting and direct-marketing than probably 99% of the folks in our industry.
On the surface, this should be reason enough to justify his success.
But, I disagree. I think he’s as successful as he is because he’s cultivated these four success factors within himself.
These success factors are character traits. They’re also things that influence what you feel, what you believe, and how you act.
And, in addition to having writing skills and industry knowledge, they’re what give you that extra “push.”
They’re the reason why folks can accomplish the seemingly impossible, and live the writer’s life within a year or less of setting the goal to do so.
Every day, for the rest of this week, I’ll tell you what each of these “invisible” success factors is and show you how to apply them to your own writing career.
Tomorrow, I’ll share the first one — the very same one Clayton first developed — that will propel you to success and help you conquer any obstacle.
In the meantime … have you ever felt what I did? Wondered how those “other” folks achieved success so quickly and seemed to blow right past you?
I’d love to hear your comments and stories here.
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