Character Trait #1 for
Freelance Copywriters – Belief
This is the first trait you'll need to develop as a successful freelance copywriter.
Many freelancers starting out don't believe in themselves. Instead, they think success is reserved for "others" and not them.
Clayton believes the complete opposite.
Here's how he puts it:
"I'm lucky: Early on, Mom convinced me that I was the smartest, handsomest, best-hearted kid on the planet … that God Himself put me on Earth to fulfill a great purpose … and that not only could I accomplish anything I set my mind to, I had an obligation to do great things.
"Mom's appraisal of me became a self-fulfilling prophecy of sorts. Not because she was right – but because she made me believe she was right. And so I set out expecting to be wildly successful in all that I did."
By believing in yourself and your abilities, and knowing without a doubt you deserve to succeed, you really do create a self-fulfilling prophecy.
This is why you see writers who are extremely skilled, extremely talented, yet don't earn anywhere near their true potential. They simply don't believe they can become a big earner like Clayton.
It's also why you see writers who strike it big in just a few months to a year of getting started in this business.
My challenge to you: If you don't believe in yourself, change that. Immediately.
The difference it'll make in your career – and your life – is amazing.
Here are three helpful ways to develop the belief in yourself:
- Honor your commitments. Not having self-confidence stems from breaking promises you made to yourself. Start by making a small promise you'll honor. Maybe it’s to read a chapter in the writing program you just got. Maybe it's to email a client or a colleague. Once you've kept your promise, celebrate. Up the ante the next time. So instead of just reading a chapter in a program, maybe you'll promise to write a sample piece for your portfolio. Then, repeat the steps.
- Develop a positive attitude. As the late self-help guru Zig Ziglar used to say, "Your attitude, not your aptitude, will determine your altitude." Make it a habit to observe your thoughts. Whenever you catch yourself talking negatively to yourself, turn it around. Maybe a client didn't get back to you. Instead of doubting yourself, encourage yourself. Maybe they just don't have a need for a writer right now, and it's not a rejection of you. Get into the routine of constantly encouraging yourself when you feel down. How would you motivate a good friend? Do the same for yourself. I know, it sounds silly. Do it anyways.
- Conquer your fears. Go out each day and conquer any fear – big or small – you may have. The rush you'll feel is almost indescribable. Need to pick up the phone to calla client? Don't hesitate – do it! Need to send out a spec assignment? Get it done! The natural side-effect of conquering your fears will be increased confidence in yourself and your ability to succeed.
The Professional Writers’ Alliance
At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »