Character Trait #1 for
Freelance Copywriters – Belief


This is the first trait you'll need to develop as a successful freelance copywriter.

Many freelancers starting out don't believe in themselves. Instead, they think success is reserved for "others" and not them.

Clayton believes the complete opposite.

Here's how he puts it:

"I'm lucky: Early on, Mom convinced me that I was the smartest, handsomest, best-hearted kid on the planet … that God Himself put me on Earth to fulfill a great purpose … and that not only could I accomplish anything I set my mind to, I had an obligation to do great things.

"Mom's appraisal of me became a self-fulfilling prophecy of sorts. Not because she was right – but because she made me believe she was right. And so I set out expecting to be wildly successful in all that I did."

By believing in yourself and your abilities, and knowing without a doubt you deserve to succeed, you really do create a self-fulfilling prophecy.

This is why you see writers who are extremely skilled, extremely talented, yet don't earn anywhere near their true potential. They simply don't believe they can become a big earner like Clayton.

It's also why you see writers who strike it big in just a few months to a year of getting started in this business.

My challenge to you: If you don't believe in yourself, change that. Immediately.

The difference it'll make in your career – and your life – is amazing.

Here are three helpful ways to develop the belief in yourself:

  1. Honor your commitments. Not having self-confidence stems from breaking promises you made to yourself. Start by making a small promise you'll honor. Maybe it’s to read a chapter in the writing program you just got. Maybe it's to email a client or a colleague. Once you've kept your promise, celebrate. Up the ante the next time. So instead of just reading a chapter in a program, maybe you'll promise to write a sample piece for your portfolio. Then, repeat the steps.
  2. Develop a positive attitude. As the late self-help guru Zig Ziglar used to say, "Your attitude, not your aptitude, will determine your altitude." Make it a habit to observe your thoughts. Whenever you catch yourself talking negatively to yourself, turn it around. Maybe a client didn't get back to you. Instead of doubting yourself, encourage yourself. Maybe they just don't have a need for a writer right now, and it's not a rejection of you. Get into the routine of constantly encouraging yourself when you feel down. How would you motivate a good friend? Do the same for yourself. I know, it sounds silly. Do it anyways.
  3. Conquer your fears. Go out each day and conquer any fear – big or small – you may have. The rush you'll feel is almost indescribable. Need to pick up the phone to calla client? Don't hesitate – do it! Need to send out a spec assignment? Get it done! The natural side-effect of conquering your fears will be increased confidence in yourself and your ability to succeed.
The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »

Click to Rate:
Average: 5.0
Published: July 16, 2013

5 Responses to “Character Trait #1 for Freelance Copywriters - Belief”

  1. I want to thank you for the reminder. My parents always encouraged me, and I KNOW it is true that I can do anything I set my mind to. However in the last few years, as I got myself further into a poor financial situation, it gets harder to believe. You are right - I encourage my friends, why not myself? THANK YOU.

    Guest (carol)

  2. G!
    Your writing on the importance of belief is spot on. Success really is all in your mind.
    It’s also true that the lack of belief in yourself is the very thing that’ll make you fail, every time.
    I think of when I was first learning to drop into a half-pipe in Virginia beach.
    I was only 10 years old and it was 12 feet up.
    As I stood there with my front foot hovering over the board, my eyes were locked on the yawning depths of the ramp below me.
    My hands were numb and sweaty.
    I couldn’t sleep at all the night before – just thinking about this moment.
    I wanted to take the drop.
    But wanting to do something is not enough.
    That’s when you need to belief in yourself… more than anything else.
    Right then I told myself that - if you really commit to this, then you’ll make it. Lean back and you’re going to slam. Either way, you’re dropping in. So you have a decision to make.
    A split second later I felt the slap of the

    Guest (Jeremiah Magone)

  3. Hey G.,

    I've always known and believed that I could do anything I set my mind to do. I'm new to copy writing, almost 2yrs. now. I believe I can do this, but my faith keeps wavering at times when I think time is running out for me. When you cross the fifty year mark and start a new career, Oh Boy! However I've always liked a good challenge. Thanks for the reminder of 'BELIEF'. It helps to always keep in mind.

    Marcellus Greene

  4. It's true I don't believe I am ready for writing. Some of the reasons are that I got off on the wrong foot before entering this program. I am still in rehab for my recent knee replacement surgery. I am determined to get back almost 100% function in that knee.I do work hard toward that goal.But,I don't want that reason to rule or deter my success in writing. It was mother who recognized my knack of writing way back in high school.I have been taking everything slow lately,but I will get there.

    Guest (Terri Smuda)

  5. I literally said to myself "I am a six-figure writer" the day I started reading the program. I've spent a lot of my past doubting and questioning whether I could live my dreams. By the time I downloaded this program, I realized I had become fearless.

    BTW, I'm typing this from a computer in Korea where I've just spent the last year teaching English. I'll be returning to America in six weeks. Another fear conquered!!!


Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)

This name will appear next to your comment.

Your email is required but will not be displayed.

Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters

Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)