Character Trait #2 for
Freelance Copywriters – Visualization
I've always been fascinated with psychology.
What excites me most is the untapped potential that lies in that thing between our ears – our minds.
That's why I wasn't too surprised when I discovered the second "invisible” success factor million-dollar copywriter Clayton Makepeace uses.
I'm talking about visualization.
Now, I'm sure you've heard about it before, especially if you’ve played a competitive sport. Golfers, for example, often visualize sinking a putt before stepping up to the ball. Used correctly, it really does improve performance.
But if you want to apply this technique to writing, there's a very specific way you need to do it.
It's a three-step process. And you can follow along with your own projects.
1. Visualize your client.
Here's how Clayton describes this first step:
"As I'm writing, I hold a mental image of my client being absolutely blown away by the brilliance of my first-draft copy. I see myself delivering my copy … the phone rings … and my client raves about how off-the-hook powerful this promotion is.
" … visualizing that emotional reward gives me more than enough motivation to do what's necessary in each draft to produce the highest-quality work product I'm capable of."
2. Visualize your payday.
By now, you're buzzing with excitement, thanks to step one. It's time to take things to the next level.
Again, here's what Clayton does:
"The mental image goes something like this: The phone rings. It's the client. My promotion is blowing the doors off of everything else they've ever mailed. His phone's ringing off the hook; each call is a new customer placing an order.
" … best of all … my $150,000 royalty check is in the mail!
"I see myself walking out to my mailbox and finding the check. Proudly showing it to my wife. And I lose myself in all the cool things I'm going to do with that money – and all the other royalty checks that promotion is going to earn me in the year ahead."
3. Visualize how your success will change your life.
The goal here is simple. Picture all the great things the fees your clients are paying you will give you.
Whenever possible, get as many details as you can.
For example, when Clayton wanted his dream car, he went down to the dealer and worked out what the color, price, and payments would be.
When he wanted to become a private pilot, he visited the local flight training school to see what it would cost and how long it would take.
As a result of doing that, Clayton had "a crisp, crystal clear mental image of why I was going to work every day. Why I was putting in the long hours … "
One thing to keep in mind: All this needs to be combined with action. Make sure you’re practicing your craft every day. Take steps to market yourself. Read and study other controls, or great examples of the kind of writing you aspire towards.
Visualization simply serves as the motivation – the emotional fuel – that will keep you going strong, no matter what.
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