Character Trait #4 for
Freelance Copywriters – Your Mindset
That steely resolve that you’ll do whatever you want to accomplish, no matter what.
In your case, I’m assuming it’s to become a successful freelance writer, and reap the benefits of the writer’s life.
A while back, Clayton shared an example. Despite having been in the business over three decades, despite having numerous controls in a number of industries, he got beat.
Not just beat. He got creamed. A client tested an outside promo against Clayton’s copy, and it beat him two to one. For every order Clayton’s promotion got, the “test” got two.
This infuriated him. That’s when he summoned “The Eye of The Tiger” mindset that’s served him well throughout the rest of his career.
Clayton describes it this way:
“While others may sulk or question their talent after being told their sales copy has been beaten, I just get that set to my jaw, that tone in my voice and that look in my eye that says, ‘No way am I going to let this stand!’”
Clayton promptly went to work, improving his old copy. The result? His new version beat the contender by THREE TIMES!
The moral here is simple: Persevere, no matter what. Resolve to do whatever it takes to achieve your goal of the writer’s life.
Finally, muster up the courage it takes to go after what you really want.
As Clayton says, “Courage – true courage – means being scared to death and then doing what needs to be done anyway.”
That’s what it really takes to succeed. Yes, constantly develop your skills. Gain more knowledge. But above all else, do the “inside” work that will help you get where you want to go.
One more thing … I’ve been incredibly fortunate to have worked with Clayton.
It’s helped me – and my freelancing career – a LOT.
And while Clayton doesn’t take on Copy Cubs anymore (writers he mentors one-on-one), you can now get the next best thing.
You see, Clayton’s put together pretty much everything he’s ever learned about writing winning copy, and put it all in one place.
It’s his Quick-Start Copywriting System.
It’s been out of print for a while. But for a limited time, AWAI is making it available at a great price.
So if you’d like to sink your teeth into 40+ years’ worth of insights, techniques, and secrets that will take your skills to a whole new level, you should check it out.
Combine the skills you learn there, with these four “invisible” success factors, and you’ll have a solid foundation for incredible success.
I hope you've enjoyed this series about the character traits you need for freelance copywriting success! Hopefully these ideas will help you in a positive way.
Let me know what some of the challenges you're facing are, and what you plan to do to overcome them!
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