YouTube for Marketers

Video marketing is exploding. In fact, YouTube is the 2nd largest search engine in the world.

YouTube reports that people upload 48 hours of video every single minute!

More important, people watch them. From Video Sales Letters to skateboarding cats, YouTube claims people watch 4 billion hours a day of videos!

As marketers, how can you capitalize on all this attention?

You Can Have Your Own TV Channel

As Phil Nottingham on SEOmoz.com states, “YouTube is like an inbound TV channel.” People go there to watch videos. Often, they intend to learn something. There are YouTube videos teaching you how to install WordPress code, how to dance the salsa basic, and virtually anything else you may want to do.

What does this tell you? It tells you to share useful, helpful tips for your audience.

Video is a powerful way to do this because it shows your personality and establishes a connection quicker than text.

If people are looking to learn something, you can help them. One local marketing company shared 5 takeaways from a conference they’d attended. The principal of that same firm created another video introducing herself and her company. At the time of this writing, that latter video has 134 views.

Another small marketing company has devoted themselves to video marketing and in just 3 weeks garnered 1,612 views on their video answering the question “What is video marketing?”

Personally, I’ve made a handful of videos on social media tips and shared them with my community. Numerous people have told me they really enjoy them.

Plus, since so few marketers are using YouTube to its fullest advantage, you’ll stand out from the crowd.

Here are 5 ways you can maximize YouTube as a marketing channel:

  1. When you set up your YouTube channel, choose a user name that reflects you or your business. Consider using your blog or website name as your YouTube name. Keep it consistent across all your social media sites. When you’re building a brand, consistency is key.
  2. Fill out your profile completely. Upload your photograph so people see your smiling face. Be sure to write your bio using keyword terms that relate to your business and what people search for. If you don’t know how to do this, Google’s keyword search tool can give you lots of ideas.
  3. Include a link to your website. This gives you an important link in SEO terms and gives your viewers a way to connect with you further.
  4. Plan your content. Will you give a marketing tip? Interview others? Video a presentation? A mix of all of these?

    If possible, record your videos in batches. It’s easier that way. For example, if you plan to share a marketing tip a week, you can record 4 or 5 at a time and they’ll be ready to go. Believe me, you don’t want to have to get dressed, set up the camera, and think about what you’re going to say every week. Make it easy on yourself.

  5. Optimize each post. When you upload the video, you have the opportunity to write a description. Make sure it’s keyword rich. For example, if you record a video about best headlines related to email marketing, you’ll want to make sure those words are in your description.

    Remember, viewers love video but search engines need text. By filling in that description, you’re helping Google know what the video is about.

    Once you’ve uploaded your video and written a keyword-rich description, how do you get anyone to see it? You’re marketers, you can go far beyond crossing your fingers and hoping.

    Spreading the Word

    • Link your YouTube channel to your Google+ page. It’s quick and simple. No matter which page your visitor sees first, they can easily find you on the other.
    • Upload your video to your Google+ page and other social media outlets.
    • Use it as a blog post by embedding it in your blog and writing out the content (it doesn’t have to be word-for-word) so it’s found by search engines.
    • Add your YouTube URL to your email signature and your business card.

Making videos isn’t restricted to the Hollywood elite. It also doesn’t have to be long, involved, and complicated. You can make videos with an iPad or iPhone and they can be uploaded straight to YouTube. If you’d like a little more polish, you can spend a couple of hours learning to use editing software like iMovie, but it isn’t necessary.

The keys to remember are these:

Are you using video in your marketing? I’d love to hear about your experiences in the comments below.

  • Keep them short. Under 3 minutes is good.
  • Follow the Rule of One by Mark Ford (aka Michael Masterson). One tip, one message per video.

    If you have 10 tips, you make 10 videos.

    10 videos give you 10 times to be found on YouTube if you optimize them with good keywords. Plus, it gives you 10 pieces of content to share on Facebook, your blog, etc.

Are you using video in your marketing? I’d love to hear about your experiences in the comments below.

This article, YouTube for Marketers, was originally published by Wealthy Web Writer.

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Published: July 3, 2013

1 Response to “YouTube for Marketers”

  1. Thank you for this article. I'm VERY new to social media, but want to promote my picture book, Scissortown, and have made a video by the same name. It's on YouTube. I hadn't thought about keywords--thanks!

    Margaret E


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