7,365 Copywriting Jobs Reveal Your Best Niche
Yesterday, you made a list of possible niches for your writing business … areas where you have personal or professional interest or experience.
Today, we’re going to start the process of linking those interests with “hot” niche markets that need copywriters.
Here are two ways to see who’s hiring writers, and perhaps uncover the perfect niche for you.
1. First, visit the most popular job websites to search for clues.
Start with these three job websites to find out who’s looking for copywriters, editors, social media content writers, marketing writers, web/SEO writers, etc., in hundreds of different niches:
- SimplyHired.com
- Indeed.com
- FlexJobs.com
All you do is type the word “copywriter” into the box and hit SEARCH.
For instance, today I visited SimplyHired.com and saw that there are 7,365 jobs related to the word “copywriter.”
No kidding.
Also try entering “editor,” “social media,” web content,” or even “[the niche you’re interested in] copywriter.”
You may find that the first two websites mostly include postings for full-time copywriting positions, working from home or in an office. I know many copywriters who are happy with the predictability of that arrangement.
If you prefer to be an independent freelancer, try FlexJobs.com, which mainly posts telecommuting jobs and freelance opportunities. (Please be advised, FlexJobs.com does charge a fee.)
I encourage you to try this exercise now to discover MANY different industries that are anxious to find skilled writers immediately. You’re sure to find many niches that match your interests.
2. Let’s look at another source of clues for finding the right niche industry.
It’s DirectResponseJobs.com (DRJ), which is a job site managed by AWAI.
It’s filled with the latest full-time and freelance opportunities including spec assignments just for AWAI copywriters.
Many of the companies that post writing jobs on this site know and understand the value of hiring an AWAI-trained writer.
I encourage you to browse all the DRJ listings and see if you can find jobs in a niche industry that excites you. For instance …
- Do you have a background in the healthcare or pharmaceutical industry? These are both HUGE markets that spend big bucks on marketing. You’ll find a pharmaceutical content position as well as a freelance healthcare/marketing writer position on DRJ.
- Interested in fashion, makeup, and fragrances? I just noticed that DRJ lists jobs with Ralph Lauren, Neiman Marcus, and Sierra Trading Post. The retail niche is scrambling to find skilled content writers.
- How about the travel industry? This is another MASSIVE market, and I can see a fun Trek Travel freelance copywriter position in DRJ.
As you research all the DRJ job openings available right now (full-time, part-time, and freelance), start making a list of the markets you see most often … or companies that match up with a few industries you’re interested in. You’ll begin to see that there are all kinds of opportunities. More than you probably expected!
Tomorrow I’ll show you one more excellent place to find niche industries that are hiring copywriters … and how to connect with potential prospects in the industry of your choice.
Have fun with your search and see what jumps out at you.
If you do find something that’s exciting for you, I’d love to know about it. Please leave a comment!
How to Choose Your Writing Niche – Your step-by-step blueprint for finding a niche that’s right for you
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now Pam, i have went on these sites plenty of times in the past and it seems to me that 80 plus percent of these jobs want someone with experience. i have a new website at todays truth writer dot com so how do these sites help a person who is new with copywriting like myself get a job when they all require experience?
Guest (jd stegall) – August 6, 2013 at 3:29 pm
Hi there - Thank you so much for commenting. I'm happy to clarify the main purpose of this job-site exercise for copywriters.
When you see jobs in these sites, you can identify industries that need copywriters, bloggers, content writers, etc. For instance, if you see several retailer postings - this gives you a nice clue that retail or fashion copywriting is a viable niche. Same with health companies, software and so on.
This is one of the steps you can take to find your ideal niche market, whether you're looking for freelance work, part-time work, etc. The exercise isn't meant to be specifically a job-hunting step, where you'd apply for one of the positions. You certainly could if you see a fit.
But really it's a "fishing expedition" to see what types of industries (niches) are looking for writers. Hopefully this makes more sense now! Cheers - Pam
Pam Foster – August 6, 2013 at 5:29 pm
Hi Pam,
Thanks for the post. Just an FYI: That code doesn't work at Flexjobs. I tried it without the 'F' also.
I signed up for a month just to try it though. Thanks again!
Mya
writermya – September 25, 2013 at 9:47 am
After doing a job search using the three URL's, I see there is much opportunity. I can get work! Now I am in a real push to complete the Six Figure course and begin earning money.
JamesG – July 4, 2016 at 3:32 pm
Hey that's terrific, James G! Best wishes :-)
Pam Foster AWAI – July 5, 2016 at 7:07 pm
Pam, I was looking into Flexjobs.com and the AWAIF promo code doesn't work. Just FYI. Thanks for the information though!
JeannieK – July 28, 2017 at 10:49 am