Help Businesses Attract Customers with a Content Strategy

This week, you’ve learned what content marketing is and how to figure out what to write for businesses in need by thinking like a customer.

But here’s the best part …

Content marketing work isn't a one-and-done kind of job.

When I wrote a book for a client, the job had a fixed ending. Content work isn’t like that. It keeps going … so the client you get today may still be paying you in a few months or even a few years.

You see, content marketing isn’t finished just because you covered one product’s worth of questions one time — although content for just one product can easily be a month’s work for a writer.

Content marketing works best when there's an ongoing stream of new material attracting customers from multiple channels. Businesses know they can't use the same TV commercial for years — they have to keep things fresh and relevant. It's even more important for content.

Blogs need to be updated regularly to work as magnets for search traffic and in-store business. Articles for newsletters have to be written every month. If the business has a social media presence, there are tweets and Facebook updates to post.

It's steady, ongoing work — the kind of work that business owners know must be done but want taken care of for them on a regular basis with a minimum of hassle.

So they look for a writer they can trust and then put that writer on contract so they never have to worry about it again.

It took me by surprise the first time it happened, but I quickly learned to love my regular clients — and my regular payday!

Writing content helped me break out of the feast-or-famine cycle of freelance work and feel confident I’d always be able to pay the bills with my writing.

You see, depending on the amount of work to be done, a monthly content writing contract can be worth between several hundred and a few thousand dollars.

Doing two or three blog posts a week plus a handful of social media updates might be a small contract. A bundled package of newsletter articles, blog updates, tweets, and Facebook posts can be worth much more.

Get a handful of monthly contracts, and not only do you have a steady, predictable income as a writer, but you're also well on your way to earning a six-figure income.

Think about it. What businesses do you want to work with as a writer? Make a list of your top five dream companies, and then look at what they need.

What content do they have for their products, and where are there gaps? Is their blog updated regularly? Do they offer special reports related to their core business? How often do they publish a company newsletter? Is someone handling their Twitter account or Facebook page?

Not every business will offer every kind of content, but you’ll be able to get a good idea of the possibilities. Let me know what you find in the comments, and tomorrow, I'll tell you how to take the final step to show your dream clients why they need you as their writer.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »

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Published: August 15, 2013

1 Response to “Help Businesses Attract Customers with a Content Strategy”

  1. After this week's articles I have a much better idea about content writing, and the variety of writing involved. You have really clarified the benefits of a few regular clients and how it can help to make a steady income. Thanks!


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