Be a Content Marketing Strategist

It's time to pull it all together.

This week, you’ve gotten a crash course in content marketing. It took me years to learn everything I’ve shared, but in just four days, you’ve learned how to spot content marketing, think like a customer to get ideas, and scope out businesses who could use your services.

That means there’s just one piece left — making yourself irresistible to clients so you get hired!

You see, what businesses really want is a writer who “gets it” to keep their content fresh and attractive. A writer who knows how to spot opportunities, fill the gaps, and anticipate what customers are looking for — all things you’ve had a chance to practice over the last few days.

These special writers have a name: content marketing strategists.

I say “strategists” because writers like this do a lot more than serve as mere “article writers” or “Facebook page managers” for their business partners.

Content marketing strategists pull together everything a business needs and create a plan to make each part reinforce the brand image and overall sales goals.

They’re not “writing machines” churning out articles on demand. They’re trusted consultants who help their clients turn one-time visitors into long-term customers with great content.

Taking on the consultant role makes a big difference in how you work with your clients — and how they treat you. I saw this over and over in my own business.

When I went from “commodity” to “consultant,” I quit being an anonymous writer who could be replaced at any time. Instead, I was a key part of the business with a critical role to play in helping sales happen.

Naturally, this also made a big difference in how much I was paid. When you can provide strategic advice as well as written content, you get to charge a consultant's rate for your work.

Not just once … every month.

Long-term client relationships like that change your life as a writer. They give you income you can count on and the opportunity to leverage your position as a valued partner to do even more for the company.

And at the very heart of it all is good writing — the very thing you're already interested in doing.

This week, I've given you a taste of what content marketing can offer you, based on my own experiences. It gave me my start as a writer — and a very solid income for years.

I made my way using trial-and-error as a guide. But you don’t have to take the long road like I did — you can learn from a true expert and take a shortcut to success here.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »

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Published: August 16, 2013

1 Response to “Be a Content Marketing Strategist ”

  1. Elevating yourself from "just a writer" to a consultant is the difference between being expendable and being irreplaceable.

    Anyone can write. But not everyone knows your client's business like you do. And they also can't map out a plan or execute it the way you can. Your unique brand of authenticity is what justifies the higher pay and a greater contribution to your client's business.

    What a great way to end your series this week, Jen. Well done!!!


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