Golden Key to Niche Copywriting Success

What a fun week!

I love talking about strong niche markets for copywriters. Why?

Because declaring your niche really is the fastest way to find clients and work on projects that you’re passionate about and can make you a lot of money.

I say that because I found an ideal niche — the pet and veterinary industry — that combines my skills, background, interests (professional and personal), joy, community, and then some.

And now, my clients know I’m a true partner who champions their success.

In return, I’m truly living the writer’s life. I get to do work that’s meaningful and valuable, plus I get to hang out with pets and pet-people. I recently attended a blogging conference that had at least 25 dogs, six cats, and three ferrets in attendance. I was thrilled.

Imagine having a professional writing path that excites you this much.

Whether it’s in healthcare, fashion, education, travel, sports, software, outdoor adventure, finance, senior wellness, entertainment, gaming, or some other niche … your chosen niche will be your calling.

During the past week, I’ve given you practical tips for researching hot niche markets that will give you a lucrative writing career that matches one of your passions in life.

What’s next?

Today’s tip is about momentum.

You’ve done your research.

You’ve checked your list of strong markets, cross-checking all the various sources and making sure that, indeed, there’s big potential in these two or three markets.

You’ve chosen one or two finalists to investigate for trade associations, conferences, and further proof of market strength.

You’ve considered all of this, and you’ve landed on the one that fits you the best.


Now you get to move forward in a very clear way.

First, set a date for launching your new niche-focused writing business. Circle it on the calendar and tell your family.

Then, each day, take a bold step toward making it happen. Focus on this ONE thing: launch date.

  • Pick the niche you’re going to pursue. (Remember, it’s not forever, you can always switch!)
  • Name your business.
  • Create a new website, or repurpose the one you have.
  • Adjust your LinkedIn profile.
  • Join a few trade organizations — and offer to blog for them.
  • Connect with everyone you ever knew in that industry, and connect with people they know. This includes web designers, graphic artists, and others who’ll be delighted to find a skilled writer to work with.
  • Create a prospect list and reach out to them.
  • Subscribe to trade magazines.
  • Attend a trade conference and mingle with speakers and potential clients.

Do something every day, and you’ll succeed.

You’ll be able to leap forward along a fulfilling path, whether it’s finding a full-time writing position for a niche-industry company, starting a freelance business working with clients that make you happy, or something else that suits you perfectly.

In short, you’ll be living the writer’s life you always dreamed of.

If you’d like a clear and specific roadmap on how to keep your momentum going, I created a resource with AWAI, just for you. It’s called How To Choose Your Writing Niche: A step-by-step blueprint for choosing a profitable niche that’s right for you. It includes samples of all of the marketing materials I used to launch my niche-focused business. You won’t have to start from scratch — just adjust my examples and follow my step-by-step plan, and you can hit the ground running.

Thank you for sharing this week with me. I definitely want to know if I’ve helped you identify your niche. Please let me know in the comments section.

How to Choose Your Writing Niche

How to Choose Your Writing Niche: Your Step-by-Step Blueprint for Finding a Niche that’s Right for You

Need to pick a niche for your freelance business? Learn how to do it once and for all, and watch your business grow. Learn More »

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Published: August 9, 2013

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