Prepare to Dig into the Gold Mines

Yesterday, you and I made a goal to ask the AWAI staff for help. As “outside observers” of your situation, they can often offer insights into what’s really holding you back or the one element you need to succeed.

I also mentioned a third group of people that can be a great career-building resource, even if you think they’re unapproachable initially.

The amazing speakers.

At first glance, the speakers at Bootcamp are a lot like celebrities.

They’re the top experts in their field … and make tons of money because of it. Thousands of people have read their work, buy their products, and seek their advice.

But the funny thing is … they’re also incredibly human. And best of all, they want nothing more than to help you succeed. They truly do want to help — and work with — the next generation of copywriters.

It was true for my favorite speaker, AWAI’s 2012 Copywriter of the Year, Richard Armstrong. I read his copywriting insider’s guide, My First 40 Years in Junk Mail, and his novel, God Doesn’t Shoot Craps, at the beginning of my career.

When I found out he was coming to Bootcamp, I was incredibly excited. I put my copy of God Doesn’t Shoot Craps in my suitcase that day, in hopes of getting an inscription.

But when I met Richard, I didn’t just get him to autograph my copy of his book. I got to sit with him and Marcella Allison (one of Boardroom’s go-to copywriters) and listen to them talk. I absorbed everything they said like a sponge.

And a few weeks after Bootcamp, Richard sent me a referral to a new client, Mira Herbals — a Canadian company specializing in natural hair growth products. I got to write my first “official” direct-mail package for them in January.

The owner was so happy with the package, he asked me to write another one for a new product this month. That one referral has been a key piece in my huge income leap.

Your homework for today is to make a connection with your favorite speaker — whether you’re going to Bootcamp or not.

First, check out the list of “celebrity” speakers coming to Bootcamp this year and decide who you’d like to talk to.

Come up with a list of at least three questions to ask. Imagine that you’re interviewing them and your own success depends on it.

And if you can’t make it to Bootcamp, you can still “interview” your speaker of choice.

Many speakers have written articles and even programs for AWAI, so their expertise is readily available and they’ve often answered many of the questions you might have. But there’s something even better.

More often than not, you can also leave comments on their blog or send them an email through their website.

You can find Bob Bly at bly.com; Nick Usborne at NickUsborne.com; Steve Slaunwhite at steveslaunwhite.com; and John Forde at CopywritersRoundtable.com. Most of the other speakers — and any copywriting expert for that matter — have their own sites as well.

The only way to achieve success is to take action and remove obstacles. The speakers want to help you do that — all you have to do is ask!

Tomorrow, you’ll meet the fourth person that can turn your writing dreams into a reality … and I’ll show how you can nail your first impression.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: August 28, 2013

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